Advanced Focus Group Research

Description

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

Product details

EAN/ISBN:: 9780761912491
Medium:: Paperback
Number of pages:: 264
Publication date:: 2001-07-30
Publisher:: SAGE Publications, Inc

EAN/ISBN:: 9780761912491
Medium:: Paperback
Number of pages:: 264
Publication date:: 2001-07-30
Publisher:: SAGE Publications, Inc

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