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    Multikanalstrategien: Konzepte, Methoden und Erfahrungen

     
    From Dieter Ahlert
    Only 1 items left in stock
    Multikanalstrategien: Konzepte, Methoden und Erfahrungen

    Description

    Die Autoren diskutieren Chancen und Risiken einer Multikanalstrategie. Sie stellen eine konkrete Entscheidungsgrundlage zur strategischen Absatzkanalwahl vor, beleuchten relevante Branchen und zeigen Herausforderungen und Best Practices auf. Abschließend erfolgt eine übergreifende Darstellung der Anforderungen des Multikanalmanagements an Controlling und Informationstechnologie.

    Product details

    EAN/ISBN:
    9783322904683
    Edition:
    Softcover reprint of the original 1st ed. 2003
    Medium:
    Paperback
    Number of pages:
    290
    Publication date:
    2012-07-08
    Publisher:
    Gabler Verlag
    EAN/ISBN:
    9783322904683
    Edition:
    Softcover reprint of the original 1st ed. 2003
    Medium:
    Paperback
    Number of pages:
    290
    Publication date:
    2012-07-08
    Publisher:
    Gabler Verlag

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