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Produkte digital-first denken: Wie Unternehmen software-basierte Produktinnovation erfolgreich gestalten
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Barbara Hoisl
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Angewandte Marktforschung: Eine praxisorientierte Einführung
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Guido Grunwald
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Internationales Marketing-Management
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Ralph Berndt
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Alles was Sie über Marken wissen müssen: Leitfaden für das erfolgreiche Management von Marken
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Nicholas Adjouri
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Praxishandbuch Wirtschaft in Afrika
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Thomas Schmidt
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Marketingkompetenz: Marketing und Marktforschung: Lehr- und Arbeitsbuch für die Aus- und Weiterbildung
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Josef Schnettler
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Markenführung (Studienwissen kompakt)
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Schmidt, Holger J.
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Marketingübungsbuch: Aufgaben und Lösungen
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Gianfranco Walsh
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Multi-Channel im stationären Einzelhandel: Ein Überblick (essentials)
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Reingard Jäger
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Management der Marketing-Kommunikation
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Wolfgang Fuchs
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Nachhaltige Events: Erfolgreiche Veranstaltungen durch gesellschaftliche Verantwortung (essentials)
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Ulrich Holzbaur
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Marketingforschung: Ein praxisorientierter Leitfaden
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Raab, Andrea E.
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Direktmarketing mit digitalen Medien: Kompaktes Wissen für den digitalen Kundendialog (essentials)
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Torsten Spandl
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Erfolgreich als Handelsagent mit Fokus Österreich: Leitfaden für nachhaltige Beziehungen zu Geschäftspartnern und mehr Gewinn
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Andreas Paffhausen
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Praxiswissen Kundenbindungsprogramme: Konzeption und operative Umsetzung
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Alexandra Ranzinger
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Die Store Brand: Einkaufsstätten als Marken verstehen, aufbauen und steuern
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Jörn Redler
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Dem Konsumenten auf der Spur - inkl. Arbeitshilfen online: Erfolgreiches Marketing durch zeitgemäße Marktforschung (Haufe Fachbuch)
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Michael Pusler
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Wirtschaftspsychologie (Springer-Lehrbuch) (German Edition)
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K. Moser
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Events und Emotionen: Stand und Perspektiven der Eventforschung (Markenkommunikation und Beziehungsmarketing)
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Cornelia Zanger
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Identitätsbasierte Markenführung: Grundlagen - Strategie -Umsetzung - Controlling
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Christoph Burmann
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Marktforschung: Grundlagen der Datenerhebung und Datenanalyse
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Alfred Kuß
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Verkaufe dein Produkt, nicht deine Seele: Kunden auf Augenhöhe begegnen und Abschlussquoten erhöhen
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Graupner, Gaby S.
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Deutschlands führende Agenturen: Das Workbook zur richtigen Agenturauswahl 2024 – inklusive Gold-Effie-Cases
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GWA
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Marketing (Studienwissen kompakt)
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Michael Froböse
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Consumer Behaviour
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Zubin Sethna
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Zielgruppe 50plus: Marketing im demografischen und digitalen Wandel: Neue Wachstumschancen im alternden Deutschland
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Thomas Bily
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Sales Coaching by Benedict: Vertriebserfolg mit klaren Strukturen und Herz
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Karl Herndl
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