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Das neue Dorf: Gestalten, um zu überleben - vier Handlungsfelder zum Erhalt dörflicher Gemeinden
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Clemens Renker
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Guten Content schreiben: So produzieren Sie Mehrwert-Content, der gelesen wird und wirkt
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Beatrice Eiring
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Moderne Marketing-Kommunikation: Grundlagen, Prozess und Management markt- und kundenorientierter Unternehmenskommunikation
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Jörg Tropp
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Neuromarketing: Grundlagen - Erkenntnisse - Anwendungen
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Gerhard Raab
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Marktforschung: Grundlagen und praktische Anwendungen (De Gruyter Studium)
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Jörg Koch
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Fortgeschrittene Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Klaus Backhaus
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Werbung (Studienwissen kompakt)
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Thomas Heun
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Network Marketing: Chance deines Lebens, Mehr Sicherheit, Mehr Zeit, Unabhängigkeit, Passives Einkommen Geschäftsmöglichkeit der Zukunft für jeden Umsetzbar
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Andreas Walter
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Erfolgreich als Handelsvertreter: 9 Bausteine für nachhaltige Beziehungen zu Marktpartnern und mehr Profit
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Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung
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Christopher Zerres
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Partial Least Squares Strukturgleichungsmodellierung: Eine anwendungsorientierte Einführung
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Hair, Joseph F.
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Lebensmittelmarketing: Produktinnovationen – Produktgestaltung – Werbung – Vertrieb
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Christoph Wegmann
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Mit Dienstleistungen wachsen: Wie Sie mit der 5-Schritte-Methodik die Wettbewerbsposition Ihres Unternehmens spürbar verbessern
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Marcello Camerin
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Zukunft der Marktforschung: Entwicklungschancen in Zeiten von Social Media und Big Data
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Bernhard Keller
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Praxis-Guide für Nachhaltigkeit in der Eventbranche: Konzepte und Beispiele für Veranstaltungen mit ökologischer und ökonomischer Ausrichtung
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Thorsten Knoll
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Data-Driven Marketing und der Erfolgsfaktor Mensch: Schlüsselfaktoren und Kernkompetenzen für das Marketing der Zukunft
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Klaus Lutz
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Effektives Customer Relationship Management: Instrumente - Einführungskonzepte - Organisation
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Stefan Helmke
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Technischer Vertrieb: Eine praxisorientierte Einfuhrung in das Business-to-Business-Marketing (VDI-Buch) (German Edition)
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Michael Kleinaltenkamp
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Auf dem Weg zum Profi im Verkauf
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Karl Herndl
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Präventionsmarketing: Ziel- und Risikogruppen gewinnen und motivieren
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Viviane Scherenberg
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Webinare – alles ganz anders hier!: So gestalten Sie wirkungsvolle und nachhaltige Webinare (essentials)
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Winfried Krieger
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Einführung in das Crowdfunding: Formen, Anwendungsbereiche, Erfolgsfaktoren, rechtlicher Rahmen
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Elmar Günther
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Customer Experience Management: How to Design, Integrate, Measure and Lead
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Nihat Tavsan
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#marketinginsights: Content Marketing entlang der Customer Journey (Linde Lehrbuch)
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Markus-Maximilien Eiselsberg
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Die B2B-Sales-Matrix: Strategische Akquise planen und systematisch umsetzen
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Uwe Reusche
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Praxisorientiertes Marketing: Grundlagen - Instrumente - Fallbeispiele
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Kreutzer, Ralf T.
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Corporate Purpose – das Erfolgskonzept der Zukunft: Wie sich mit Haltung Gemeinwohl und Profitabilität verbinden lassen
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Annette Bruce
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