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Das Drehbuch zum Drehbuch: Storytelling, Konzeption und Produktion für Werbefilme, Trailer, Imagefilme und Viral-Videos
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Albert Heiser
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Digitales Pricing: Strategische Preisbildung in der digitalen Wirtschaft mit dem 3-Level-Modell
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Frank Frohmann
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Stadtmarketing: Grundlagen, Analysen, Praxis
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Thomas Breyer-Mayländer
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Verkaufspsychologie im Online-Marketing: Wie Sie Kunden magisch anziehen
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Christian Tembrink
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Toolbox Customer Experience: Wie Sie Schritt für Schritt eine exzellente Kundenerfahrung schaffen
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Thomas Suwelack
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Einführung in die Vermarktung Erneuerbarer Energien: Basics für die Unternehmenspraxis (essentials)
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Christian Friege
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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining
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Manfred Bruhn
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Praxisorientiertes Online-Marketing: Konzepte – Instrumente – Checklisten
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Kreutzer, Ralf T.
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Sales Drive: Wie Sie durch konsequente Vertriebsorientierung im Wettbewerb gewinnen
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Dirk Zupancic
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Storytelling mit Archetypen: Video-Geschichten für das Content Marketing selbst entwickeln (essentials)
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Pätzmann, Jens Uwe
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Optimierung von Online-Stellenanzeigen: Kompaktes Wissen für effektives Recruiting (essentials)
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Sonja Koopmann-Wischhoff
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Basiswissen Allgemeine Betriebswirtschaftslehre: Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende
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Gerd-Inno Spindler
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Konsumentenverhalten: Konsumenten verstehen – Marketingmaßnahmen gestalten
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Stefan Hoffmann
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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Klaus Backhaus
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Marktforschung: Einführung mit Fallbeispielen, Aufgaben und Lösungen
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Uwe Kamenz
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Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer
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Hermann Riedl
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Marketing: Eine Einführung auf der Grundlage von Case Studies
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Gianfranco Walsh
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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Klaus Backhaus
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Handelsmarketing: Grundlagen der marktorientierten Führung von Handelsbetrieben
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Dieter Ahlert
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Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
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Christian Homburg
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Erfolgsstrategien für Immobilienmakler: Die wertvollsten Tipps für Akquise, Vermarktung und Abschluss
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Oliver-D. Helfrich
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Das 15-Minuten-Zielgespräch
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Karl Herndl
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Digitales Produktmanagement: Methoden – Instrumente – Praxisbeispiele
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Sascha Hoffmann
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Kauferverhalten: Grundlagen - Perspektiven - Anwendungen
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Thomas Foscht
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Digitalisierung in Marketing und Vertrieb inkl. Arbeitshilfen online: Richtige Strategien entwickeln und Potentiale der Digitalisierung für mehr Umsatz nutzen
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Norbert Schuster
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Consumer Behavior: Buying, Having, and Being, Global Edition
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Solomon, Michael R.
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#marketinginsights: Content Marketing entlang der Customer Journey (Linde Lehrbuch)
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Markus-Maximilian Eiselsberg
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Marktforschung: Datenerhebung und Datenanalyse
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Henning Kreis
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Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling
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Christoph Burmann
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