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Basiswissen Allgemeine Betriebswirtschaftslehre: Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende
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Gerd-Inno Spindler
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Marketing: Grundlagen für Studium und Praxis
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Manfred Bruhn
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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
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James Kalbach
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E-Business kompakt: Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft mit über 70 Fallbeispielen
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Tobias Kollmann
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Marketingmanagement: Die Grundlagen des Marketing einfach erklärt
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Max Mittelstaedt
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Employer Branding für KMU: Der Mittelstand als attraktiver Arbeitgeber
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Wolfgang Immerschitt
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Data Analytics Made Easy: Analyze and present data to make informed decisions without writing any code
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Mauro, Andrea De
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Veranstaltungsformate im Vergleich: Entscheidungshilfen zum passgenauen Event (essentials)
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Thorsten Knoll
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Marketingkompetenz: Marketing und Marktforschung
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Josef Schnettler
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Conversion-Optimierung: Erfolgreiche Webseiten und Digitalkampagnen: Über 150 Praxistipps zu datengetriebenem Marketing, Analytics & Webseitenoptimierung
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Tobias Looschelders
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Employer Brand Management: Arbeitgebermarken aufbauen und steuern
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Benjamin von Walter
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Konsumentenpsychologie und Konsumentenverhalten: Marketingpsychologie - Kunden verstehen und lesen
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Max Mittelstaedt
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Partial Least Squares Strukturgleichungsmodellierung: Eine anwendungsorientierte Einführung
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Hair, Joseph F.
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Preismanagement: Strategie - Analyse - Entscheidung - Umsetzung
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Hermann Simon
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Hämorrhoiden erkennen, behandeln und heilen: Jucken beenden und Hämorrhoiden vorbeugen (Inkl. 365 Tage Plan zur Vorbeugung)
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Michaela Fischer
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Experteninterviews: Theorien, Methoden, Anwendungsfelder
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Alexander Bogner
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Digitalisierung in Marketing und Vertrieb: Richtige Strategien entwickeln und Potentiale der Digitalisierung für mehr Umsatz nutzen
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Norbert Schuster
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Grundlagen des E-Commerce: Strategien, Modelle, Instrumente
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Frank Deges
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Marketing: Grundlagen und Praxis: Ein managementorientierter Ansatz (Opresnik Management Guides, Band 24)
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Opresnik, Marc Oliver
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F.I.T. zur IHK-Prüfung in Marketing & Vertrieb: Handlungsspezifische Qualifikationen für Wirtschaftsfachwirte (Fachbücher für Fortbildung & Studium)
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Holger Stöhr
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Kundennutzen – Schlüssel zum Verkaufserfolg: Wie Sie Mehrwert bieten, Preise leichter durchsetzen und Profitabilität sichern
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Thomas Menthe
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Business Development: Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen
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Andreas Kohne
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Event-Regie: Der spannende Weg vom ersten Konzept zur finalen Show – eine 360-Grad-Betrachtung der Live-Inszenierung
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Monika Graf
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Marketing: Eine managementorientierte Einführung
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Franz-Rudolf Esch
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Quick Guide KI-Projekte – einfach machen: Künstliche Intelligenz in Service, Marketing und Sales erfolgreich einführen
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Verena Fink
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Perspektivwechsel im Employer Branding: Neue Ansätze für die Generationen Y und Z
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Gero Hesse
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Markenidentitätsmodelle: Analyse und Bewertung von Ansätzen zur Erfassung der Markenidentität (essentials)
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Bernd Radtke
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Marktforschung: Methodische Grundlagen und praktische Anwendung
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Ludwig Berekoven
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Kompaktkurs Verkaufen im B2B: Das 12-Wochen-Training für Neu- und Quereinsteiger im Technischen Vertrieb
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Olaf Esters
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