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Professionelles Partnermanagement im Lösungsvertrieb
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Robert Klimke
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The JOLT Effect: How High Performers Overcome Customer Indecision
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Matthew Dixon
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The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt
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Sinan Aral
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Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
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Christian Homburg
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Moderne Methoden der Marktforschung: Kunden besser verstehen (FOM-Edition)
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Oliver Gansser
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Qualitätsmanagement für Dienstleistungen: Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden
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Manfred Bruhn
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Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden
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Heribert Meffert
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Märkte explorieren: Eine kurze organisationstheoretisch informierte Handreichung
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Stefan Kühl
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Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung
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Werner Thieme
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Öffentliche Ausschreibungen gewinnen: So optimieren Sie Ihre Angebote im Umfeld öffentlicher Beschaffungsvorhaben
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Patrick Hofstadt
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Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
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Heribert Meffert
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Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, B2B-, Sprachassistenten- und E-Mail-Marketing, Google Ads, SEO
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Erwin Lammenett
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Business Development: Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen
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Andreas Kohne
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Pharmamarketing: Ein Leitfaden für die tägliche Praxis
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Thomas Trilling
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Marketing: Grundlagen für Studium und Praxis
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Manfred Bruhn
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Faktor Mensch im Verkauf: Ein Plädoyer für Leidenschaft und Menschlichkeit im Vertrieb
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Holger Bröer
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Partial Least Squares Strukturgleichungsmodellierung: Eine anwendungsorientierte Einführung
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Hair, Joseph F.
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Corporate Social Responsibility und Marketing: Eine Einführung in das Transformative Marketing in Theorie und Praxis (essentials)
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Marcel Stierl
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CSR und Brand Management: Marken nachhaltig führen (Management-Reihe Corporate Social Responsibility)
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Anne-Kathrin Kirchhof
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Business-Kultur in China: China-Expertise in Werten, Kultur und Kommunikation (essentials)
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Xiaojuan Ma
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Praxisleitfaden Customer Centricity: Mit Kundendaten und Customer Experience die digitale Transformation erfolgreich meistern – mit Strategie-Framework und Umsetzungsplan
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Michael Nenninger
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Deploy Empathy: A practical guide to interviewing customers
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Michele Hansen
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Rhetorik | Psychologie | Manipulation | Kommunikation - Das große 4 in 1 Buch: Wie Sie Menschen lesen, Rhetorik entschlüsseln und Ihren Gegenüber durch souveräne Kommunikation für sich gewinnen
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Martin von Oldenburg
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Meine Marke: Was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht
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Wala, Hermann H.
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Marktforschung: Methodische Grundlagen und praktische Anwendung
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Ludwig Berekoven
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Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing
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Aumayr, Klaus J.
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Marketing (Kompendium der praktischen Betriebswirtschaft)
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Weis, Hans Christian
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Regionalmarketing als räumliches Steuerungs- und Entwicklungsinstrument: Grundlagen - Konzepte - Fallbeispiele
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Seidel, Michael Alexander
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Agiles Führen: Führungskompetenzen für die agile Transformation
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Stefanie Puckett
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