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Erfolgsfaktor Kundenzufriedenheit: Handbuch für Strategie und Umsetzung (Erfolgsfaktor Serie) (German Edition)
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Hansjörg Künzel
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Mehr Kunden für Kleinunternehmen und Solopreneure: Klare Positionierung, gezielte Kommunikation, modernes Marketing und erfolgreicher Verkauf
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Robert Flachenäcker
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Crashkurs Service-Exzellenz: So heben Sie sich durch herausragenden Service vom Onlinehandel ab
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Falk Hecker
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Produkte digital-first denken: Wie Unternehmen software-basierte Produktinnovation erfolgreich gestalten
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Barbara Hoisl
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Key Account Marketing & Key Account Selling: Wie Sie Ihr Geschäft mit Schlüsselkunden nachhaltig sichern und ausbauen
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Hans Sidow
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Positionierung und USP: Wie Sie eine Alleinstellung für Ihre Produkte finden und umsetzen
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Großklaus, Rainer H. G.
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Angewandte Marktforschung: Eine praxisorientierte Einführung
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Guido Grunwald
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Electronic Business
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Wirtz, Bernd W.
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Internationales Marketing-Management
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Ralph Berndt
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Marketing und Käuferverhalten
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Willy Schneider
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Restrukturierung von Verkaufsgebieten: Eine empirische Untersuchung aus der Mitarbeiterperspektive (Kundenmanagement & Electronic Commerce)
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Arne Heinrich
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Markenführung (Studienwissen kompakt)
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Schmidt, Holger J.
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Marketingkompetenz: Marketing und Marktforschung: Lehr- und Arbeitsbuch für die Aus- und Weiterbildung
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Josef Schnettler
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Launch - Die Produkteinführung
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Werner Pepels
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Multi-Channel im stationären Einzelhandel: Ein Überblick (essentials)
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Reingard Jäger
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Praxishandbuch Wirtschaft in Afrika
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Thomas Schmidt
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Marketingübungsbuch: Aufgaben und Lösungen
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Gianfranco Walsh
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Gibt es noch Marken in der Zukunft?: Hybrid Brands - eine Zukunftsvision für starke Marken
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Christine Riedmann-Streitz
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Auftrags- und Projektmanagement: Mastering Business Markets
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Michael Kleinaltenkamp
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Management der Marketing-Kommunikation
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Wolfgang Fuchs
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The Metail Economy: 6 Ways to Transform Your Business to Leverage Evolving Me-centric Consumer Behavior
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Joel Bines
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Leitfaden Customer Experience
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Stefan Schulte
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Nachhaltige Events: Erfolgreiche Veranstaltungen durch gesellschaftliche Verantwortung (essentials)
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Ulrich Holzbaur
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Direktmarketing mit digitalen Medien: Kompaktes Wissen für den digitalen Kundendialog (essentials)
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Torsten Spandl
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Überzeugen im Business: Wie Sie ein erstes Nein in ein entschiedenes Ja verwandeln – 12 Praxistipps
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Kurt Schmid
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Marketingforschung: Ein praxisorientierter Leitfaden
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Raab, Andrea E.
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Strategic Foresight: Trend- und Zukunftsforschung in Unternehmen - Instrumente, Prozesse, Fallstudien
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Müller, Adrian W.
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Praxiswissen Kundenbindungsprogramme: Konzeption und operative Umsetzung
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Alexandra Ranzinger
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Die Store Brand: Einkaufsstätten als Marken verstehen, aufbauen und steuern
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Jörn Redler
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