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Das neue Hardselling: Verkaufen heißt verkaufen - So kommen Sie zum Abschluss
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Martin Limbeck
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Perspektivwechsel im Employer Branding: Neue Ansätze für die Generationen Y und Z
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Gero Hesse
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Customer Insights mit Archetypen: Wie Sie mit archetypischen Metaphern Zielgruppen besser definieren und verstehen können (essentials)
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Pätzmann, Jens Uwe
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Experteninterviews: Theorien, Methoden, Anwendungsfelder
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Alexander Bogner
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Das DJ-Prinzip des Managements: Handlungsorientiertes Wissen für Führen und Entscheiden im digital vernetzten Zeitalter
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Klemens Skibicki
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Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
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Pauline Brown
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Agiles Marketing Performance Management: 10 Erfolgsfaktoren für eine dynamische Optimierung des Marketing-ROI in der Praxis
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Sascha Stürze
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Kompaktkurs Verkaufen im B2B: Das 12-Wochen-Training für Neu- und Quereinsteiger im Technischen Vertrieb
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Olaf Esters
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Veranstaltungsformate im Vergleich: Entscheidungshilfen zum passgenauen Event (essentials)
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Thorsten Knoll
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LEAN LEADERSHIP: Agiles Lean gelingt nur mit den Menschen
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Albert Hurtz
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Quick Guide KI-Projekte – einfach machen: Künstliche Intelligenz in Service, Marketing und Sales erfolgreich einführen
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Verena Fink
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Verkaufspsychologie im Online-Marketing: Wie Sie Kunden magisch anziehen
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Christian Tembrink
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Agenda HR – Digitalisierung, Arbeit 4.0, New Leadership: Was Personalverantwortliche und Management jetzt nicht verpassen sollten
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Anabel Ternès
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Praxisorientiertes Online-Marketing: Konzepte – Instrumente – Checklisten
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Kreutzer, Ralf T.
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Ganzheitliche Markenpositionierung: Erfolgreiche Markensteuerung durch richtige Positionierung im Marketing-Mix (essentials)
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Barbara Kallweit
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Konsumentenverhalten: Konsumenten verstehen – Marketingmaßnahmen gestalten
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Stefan Hoffmann
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Toolbox Customer Experience: Wie Sie Schritt für Schritt eine exzellente Kundenerfahrung schaffen
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Thomas Suwelack
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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Klaus Backhaus
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Marketing-Management: Strategien für wertschaffendes Handeln (Pearson Studium - Economic BWL)
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Philip Kotler
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Kompendium der Mediengestaltung: I. Konzeption und Gestaltung (X.media.press)
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Joachim Böhringer
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Der Erfolg liegt in deiner Hand: Wie du mit dem Prinzip der Handkarte und dem 10-Finger-Modell systematisch den Erfolg deines Unternehmens planst und umsetzt
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Josef Erlacher
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Event-Regie: Der spannende Weg vom ersten Konzept zur finalen Show – eine 360-Grad-Betrachtung der Live-Inszenierung
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Monika Graf
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Employer Branding für KMU: Der Mittelstand als attraktiver Arbeitgeber
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Wolfgang Immerschitt
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Marketing: Eine Einführung auf der Grundlage von Case Studies
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Gianfranco Walsh
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Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer
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Hermann Riedl
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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Klaus Backhaus
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Digitales Pricing: Strategische Preisbildung in der digitalen Wirtschaft mit dem 3-Level-Modell
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Frank Frohmann
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Data Analytics Made Easy: Analyze and present data to make informed decisions without writing any code
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Mauro, Andrea De
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Erfolgsstrategien für Immobilienmakler: Die wertvollsten Tipps für Akquise, Vermarktung und Abschluss
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Oliver-D. Helfrich
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