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Nichtmarktstrategien multinationaler Unternehmen: Eine komparative Fallstudienanalyse (mir-Edition)
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Corinna Sinzig
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Mobile Shopping: Eine konsumentengerichtete, empirische Akzeptanzanalyse zentraler Einflussgrößen
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Michael Gross
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Menschenrechtsverletzungen im internationalen Wirtschaftsrecht: Eine Untersuchung anhand der Wertschöpfungskette von Mobiltelefonen (Business, Economics, and Law)
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Katharina Hagemann
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Relevanz von Naming Rights für die identitätsbasierte Markenführung: Eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel ... (Innovatives Markenmanagement)
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Fabian Stichnoth
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