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Contemporary Marketing Research
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McDaniel, Carl D.
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Business in a Virtual World: Exploiting Information for Competitive Advantage (Macmillan Business)
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Fiona Czerniawska
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Auswirkungen von Einkaufsconvenience (Schriften zu Marketing und Handel)
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Andreas Ettinger
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Marktorientierung und organisationales Lernen: Ansatzpunkte zur Gestaltung eines marktorientierten Unternehmenswandels auf der Basis des ... Lernens (Strategisches Marketingmanagement)
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Thomas Müller-Rehkopf
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Balanceorientierte Führung: Eine Modellableitung als zukünftiger Managementansatz
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Detlev Kühl
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Beiträge zur Verbraucherforschung Band 11: Konsumästhetik zwischen Kunst, Kritik und Kennerschaft
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Michael Hutter
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