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Handbuch Controlling der Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen (Springer Reference Wirtschaft)
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Franz-Rudolf Esch
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Tourismus-Marketing-Management
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Harald Dettmer
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Alles, was Sie über Marken wissen müssen: Leitfaden für das erfolgreiche Management von Marken
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Nicholas Adjouri
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Praxishandbuch Marketing: Grundlagen und Instrumente
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Dietmar Pfaff
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Gabler Lexikon Marketing
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Manfred Bruhn
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Zukunft der Marktforschung: Entwicklungschancen in Zeiten von Social Media und Big Data
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Bernhard Keller
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Marktforschung: Methoden - Anwendungen - Praxisbeispiele
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Andreas Herrmann
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Kaufprozesse von Konsumenten erkennen und lenken. Mehr Marktanteil mit neuem Marketing
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Marc Rutschmann
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Handbuch der psychologischen Marktforschung
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Peter Neumann
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Marketing und Käuferverhalten
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Willy Schneider
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Marktforschung mit SPSS. Analyse, Datenerhebung und Auswertung
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Mark Rodeghier
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Grundzüge der Marktforschung
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Manfred Hüttner
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Betriebliche Marktforschung: Mehrwert für Marketing, Steuerung und Strategie
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Marco Ottawa
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Vertriebsrecherche leicht gemacht: Die besten Informationsquellen zu Kunden, Wettbewerb und Trends
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Sabine Künnemann
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Internationalisierung von Dienstleistungen: Forum Dienstleistungsmanagement
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Manfred Bruhn
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Optimal Shelf Availability - Effiziente Managementkonzepte zur Optimierung der Regalverfügbarkeit
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Roland Helm
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Die Anwendung des Convenience-Konzepts auf den Betriebstyp Vending (Forschungsergebnisse der Wirtschaftsuniversität Wien)
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Friederike Hehle
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Bedürfnisse entdecken: Gestaltung zukünftiger Märkte und Produkte
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Helmut Krauch
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Käuferverhalten
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Axel Bänsch
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Marktforschung und Marketing Management. Computerbasierte Entscheidungsunterstützung
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Wolfgang Gaul
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Marktforschung und Datenanalyse mit EXCEL. Moderne Software zur professionellen Datenanalyse
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Gerhard Reiter
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Marktforschung und Datenanalyse mit EXCEL: Moderne Software zur professionellen Datenanalyse<br>Mit praxisbezogenen Beispielen und zahlreichen Übungsaufgaben
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Gerhard Reiter
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Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)
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J. Canals
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Neue Märkte: Strategien für das 21. Jahrhundert
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Manfred Perlitz
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Forschungskooperationen zwischen Wissenschaft und Praxis: Erkenntnisse und Tipps für das Management
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Andrea Hanebuth
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Internationale Vertriebssteuerung by Result Framing: So sichern Sie Ihre Sales-Ergebnisse weltweit
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Lasko, Wolf W.
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Der Einfluss von Neuen Medien auf die Brand Equity: Mobile Applikationen und ihre Wirkung auf ausgewählte Dimensionen der Markenstärke (Strategisches Marketingmanagement)
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Sebastian Behre
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Zwischenbetriebliches Stammdatenmanagement: Lösungen für die Datensynchronisation zwischen Handel und Konsumgüterindustrie (Business Engineering)
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Schemm, Jan Werner
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Chasing Cool: Standing Out in Today's Cluttered Marketplace
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Noah Kerner
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