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Pharmamarketing: Ein Leitfaden für die tägliche Praxis
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Thomas Trilling
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Influencer Marketing: Für Unternehmen und Influencer: Strategien, Erfolgsfaktoren, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen
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Marlis Jahnke
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Das neue Empfehlungsmarketing: Durch Mundpropaganda und Weiterempfehlungen neue Kunden gewinnen
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Schüller, Anne M.
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Ernest Dichter - Doyen der Verführer: Zum 100. Geburtstag des Vaters der Motivforschung
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Rainer Gries
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Handbuch Methoden der empirischen Sozialforschung
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Nina Baur
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Praxishandbuch B2B-Marketing: Neueste Konzepte, Strategien und Technologien sowie praxiserprobte Vorgehensmodelle – mit 11 Fallstudien
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Uwe Seebacher
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Ogilvy über Werbung im digitalen Zeitalter
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Miles Young
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Markt- und Kundensegmentierung: Kundenorientierte Markterfassung und -bearbeitung (Kohlhammer Edition Marketing)
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Hermann Freter
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Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung
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Werner Thieme
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Management von internationalen HR Shared Service Centern: Implementierungsempfehlungen und Best Practice
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Timm Eichenberg
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Non Obvious Megatrends: How to See What Others Miss and Predict the Future
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Rohit Bhargava
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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
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Matt Johnson
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The Forever Transaction: How To Build A Subscription Model So Compelling, Your Customers Will Never Want To Leave
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Baxter, Robbie Kellman
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Verkaufen an Top-Entscheider: Wie Sie mit Vision Selling Gewinn bringende Geschäfte in der Chefetage abschließen
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Stephan Heinrich
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Marktforschung der Zukunft - Mensch oder Maschine: Bewährte Kompetenzen in neuem Kontext
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Bernhard Keller
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Agile Markenführung: Wie Sie Ihre Marke stark machen für dynamische Märkte
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Annette Bruce
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Handbuch Methoden der empirischen Sozialforschung
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Nina Baur
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Direktmarketing: Grundlagen - Instrumente - Prozesse
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Wirtz, Bernd W.
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Erfolgreich im stationären Einzelhandel: Wege zur konsequenten Profilierung im digitalen Zeitalter
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Wolfgang Merkle
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Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen
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Franz-Rudolf Esch
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Potenzialentfaltung und Burnout-Prävention im Vertrieb: Mit den Grundsätzen des Leistungssports zur Balance zwischen Erfolg und Gelassenheit
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Peter Huber
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Auftrags- und Projektmanagement: Mastering Business Markets
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Michael Kleinaltenkamp
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Qualitätsmanagement für Dienstleistungen: Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden
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Manfred Bruhn
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Praxishandbuch Marketing: Grundlagen und Instrumente
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Dietmar Pfaff
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Kompendium der Mediengestaltung: IV. Medienproduktion Digital (X.media.press)
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Joachim Böhringer
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Marketing und Käuferverhalten
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Willy Schneider
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Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing
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Klaus Aumayr
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Mediaplanung: Methodische Grundlagen und praktische Anwendungen
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Fritz Unger
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Qualitative Marktforschung: Konzepte - Methoden - Analysen
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Renate Buber
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Marken- und Kommunikationsmanagement im B-to-B-Geschäft: Clever positionieren, erfolgreich kommunizieren
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Peter Masciardi
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