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Das Drehbuch zum Drehbuch: Storytelling, Konzeption und Produktion für Werbefilme, Trailer, Imagefilme und Viral-Videos
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Albert Heiser
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Digitales Pricing: Strategische Preisbildung in der digitalen Wirtschaft mit dem 3-Level-Modell
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Frank Frohmann
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Marketing-Management: Strategien für wertschaffendes Handeln (Pearson Studium - Economic BWL)
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Philip Kotler
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Stadtmarketing: Grundlagen, Analysen, Praxis
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Thomas Breyer-Mayländer
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Verkaufspsychologie im Online-Marketing: Wie Sie Kunden magisch anziehen
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Christian Tembrink
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Toolbox Customer Experience: Wie Sie Schritt für Schritt eine exzellente Kundenerfahrung schaffen
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Thomas Suwelack
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Einführung in die Vermarktung Erneuerbarer Energien: Basics für die Unternehmenspraxis (essentials)
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Christian Friege
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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining
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Manfred Bruhn
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Praxisorientiertes Online-Marketing: Konzepte – Instrumente – Checklisten
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Kreutzer, Ralf T.
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Sales Drive: Wie Sie durch konsequente Vertriebsorientierung im Wettbewerb gewinnen
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Dirk Zupancic
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Storytelling mit Archetypen: Video-Geschichten für das Content Marketing selbst entwickeln (essentials)
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Pätzmann, Jens Uwe
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Optimierung von Online-Stellenanzeigen: Kompaktes Wissen für effektives Recruiting (essentials)
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Sonja Koopmann-Wischhoff
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Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
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Martin Kihn
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Basiswissen Allgemeine Betriebswirtschaftslehre: Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende
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Gerd-Inno Spindler
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Konsumentenverhalten: Konsumenten verstehen – Marketingmaßnahmen gestalten
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Stefan Hoffmann
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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Klaus Backhaus
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Marktforschung: Einführung mit Fallbeispielen, Aufgaben und Lösungen
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Uwe Kamenz
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Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer
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Hermann Riedl
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Marketing: Eine Einführung auf der Grundlage von Case Studies
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Gianfranco Walsh
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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Klaus Backhaus
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Handelsmarketing: Grundlagen der marktorientierten Führung von Handelsbetrieben
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Dieter Ahlert
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Kundenzufriedenheit: Konzepte - Methoden - Erfahrungen
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Christian Homburg
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Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
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Christian Homburg
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Erfolgsstrategien für Immobilienmakler: Die wertvollsten Tipps für Akquise, Vermarktung und Abschluss
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Oliver-D. Helfrich
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Das 15-Minuten-Zielgespräch
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Karl Herndl
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Pharmamarketing: Ein Leitfaden für die tägliche Praxis
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Thomas Trilling
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Mehr Wert: Die Ökonomie des Einzigartigen (Theorie und Gesellschaft)
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Lucien Karpik
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Electronic Business
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Wirtz, Bernd W.
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Digitales Produktmanagement: Methoden – Instrumente – Praxisbeispiele
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Sascha Hoffmann
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