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Noise: Was unsere Entscheidungen verzerrt – und wie wir sie verbessern können
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Daniel Kahneman
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Ogilvy über Werbung im digitalen Zeitalter
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Miles Young
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Der Supermarkt-Kompass: Informiert einkaufen, was wir essen
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Thilo Bode
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Sales Excellence: Vertriebsmanagement mit System
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Christian Homburg
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Erfolgreich im stationären Einzelhandel: Wege zur konsequenten Profilierung im digitalen Zeitalter
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Wolfgang Merkle
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Leitfaden Relevanz im Marketing
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Torsten Schwarz
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Leitfaden personalisierte Dialoge
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Torsten Schwarz
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Kompendium der Mediengestaltung: IV. Medienproduktion Digital (X.media.press)
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Joachim Böhringer
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Qualitätsmanagement für Dienstleistungen: Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden
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Manfred Bruhn
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Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden
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Heribert Meffert
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Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung
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Werner Thieme
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Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
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Heribert Meffert
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Pharmamarketing: Ein Leitfaden für die tägliche Praxis
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Thomas Trilling
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Faktor Mensch im Verkauf: Ein Plädoyer für Leidenschaft und Menschlichkeit im Vertrieb
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Holger Bröer
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Praxisleitfaden Customer Centricity: Mit Kundendaten und Customer Experience die digitale Transformation erfolgreich meistern – mit Strategie-Framework und Umsetzungsplan
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Michael Nenninger
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Meine Marke: Was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht
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Wala, Hermann H.
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Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing
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Aumayr, Klaus J.
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Bright Future Business: So machen Sie Ihr Unternehmen jetzt zukunftssicher (Dein Business)
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Pero Micic
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Das neue Empfehlungsmarketing: Durch Mundpropaganda und Weiterempfehlungen neue Kunden gewinnen
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Schüller, Anne M.
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Das Fan-Prinzip: Wie Sie aus Kunden wirklich Fans machen und wie Sie davon profitieren
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Roman Becker
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Think Outside the Frame: Wie Sie durch Framing Wirklichkeit erzeugen. 82 smarte Denkstrategien für Marken, Medien und Politik
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Mario Pricken
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Führung von Vertriebsorganisationen: Strategie - Koordination - Umsetzung (Edition Sales Excellence)
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Lars Binckebanck
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Akquise@B2B: Neukundengewinnung im digitalen Zeitalter (Edition Sales Excellence)
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Stephan Heinrich
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Das neue Hardselling: Verkaufen heißt verkaufen - So kommen Sie zum Abschluss
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Martin Limbeck
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LEAN LEADERSHIP: Agiles Lean gelingt nur mit den Menschen
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Albert Hurtz
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Marketing-Management: Strategien für wertschaffendes Handeln (Pearson Studium - Economic BWL)
from
Philip Kotler
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