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Zur Prüfung vorbereiten in Marketing & Vertrieb: Handlungsspezifische Qualifikationen für Wirtschaftsfachwirte
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Holger Stöhr
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Mehr Wert: Die Ökonomie des Einzigartigen (Theorie und Gesellschaft)
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Lucien Karpik
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Käuferverhalten: Eine marketingorientierte Einführung (Uni-Taschenbücher M)
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Alfred Kuß
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Märkte als soziale Strukturen (Theorie und Gesellschaft)
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Jens Beckert
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Grundlagen der Marktforschung (Grundwissen der Ökonomik)
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Claudia Fantapié Altobelli
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Einstieg in die Marktforschung
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Axel Baumann
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Marktforschung
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Hans C. Weis
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Trends erkennen - Zukunft gestalten: Vom Zukunftswissen zum Markterfolg
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Ralf Deckers
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Mediaforschung (Uni-Taschenbücher M)
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Gerlinde Frey-Vor
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Marketinggeschichte: Die Genese einer modernen Sozialtechnik
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Hartmut Berghoff
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Käuferverhalten: Basiswissen für Kaufentscheidungen von Konsumenten und Organisationen. Mit Aufgaben und Lösungen
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Werner Pepels
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Verbandsmarketing: Ausgestaltung der Marketing-Instrument von Wirtschaftsverbanden (Gabler Edition Wissenschaft) (German Edition): Ausgestaltung der Marketing-Instrumente von Wirtschaftsverbänden
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Matthias Mono
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Marktforschung.
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Andreas Krämer
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Marktforschung: Methoden - Anwendungen - Praxisbeispiele (Uni-Taschenbücher L)
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Claudia Fantapié Altobelli
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Marktforschung. Einführung mit Fallbeispielen, Aufgaben und Lösungen
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Uwe Kamenz
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Taschenbuch für Marktpsychologie. Verbraucher und Produkt
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Gert Gutjahr
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Mystery Shopping: Mit Testkäufern Verkauf und Service nachhaltig verbessern
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Ralf Deckers
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Marktforschung
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Boehler H
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Kundenpotentialanalyse im Kundenstamm von Unternehmen
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Bernhard Schulz
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Praktische Beispiele erfolgreicher Marktforschung vom Schreibtisch aus
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Hermann Sand
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Der Renditenormalisierungsprozeß. Theoretische Grundlagen und empirische Feststellung von Differenzrenditen und Kapazitätsvariationen im ... Studien zur Dynamik der Wirtschaftsstruktur 7
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Frank Nagel
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Telefonmarketing: Geschaftspolitische Bedeutung Fur Kreditinstitute (German Edition): Geschäftspolitische Bedeutung für Kreditinstitute
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Richard Ausfelder
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Strategisches Marketing für Publikumszeitschriften (Europäische Hochschulschriften / European University Studies / Publications Universitaires Européennes)
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Isabel Streng
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Synergiemanagement im Handel: Grundzüge einer handelsbetrieblichen Synergiekonzeption unter Berücksichtigung empirischer Untersuchungen im deutschen ... (Schriften zu Distribution und Handel)
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Bodo Reinke
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Effiziente Verkaufsplanung im Investitionsgütermarketing (Informationstechnologie und Ökonomie)
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Michael Pesch
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Ältere Menschen als Bankkunden: Eine Analyse des Seniorenmarktes der Banken und Diskussion möglicher Konsequenzen für das Marketing (Europäische Hochschulschriften - Reihe V)
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Holger Wittmann
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Informationsmanagement in mehrstufigen Handelssystemen: Grundzüge organisatorischer Gestaltungsmaßnahmen unter Berücksichtigung einer repräsentativen ... (Schriften zu Distribution und Handel)
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Rainer Olbrich
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Der Einsatz von Kundenkarten im Einzelhandel: Konzeptionelle und praktische Probleme kartengestützter Kundeninformationssysteme und ... (Schriften zu Distribution und Handel)
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Joachim Mohme
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