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Heino Hilbig
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Marketing ist eine Wissenschaft ...: ... und die Erde eine Scheibe? Über Wunderwaffen und Zahlengläubigkeit in Werbung, Marktforschung & Co.
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Heino Hilbig
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Marketing sucht Zielgruppe ... oder: Was macht der Gorilla am POS?: Über Denkfehler in Strategie, Kommunikation & Co. und 58 Tipps, wie Sie sie vermeiden
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Heino Hilbig
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Zukunftsmanagement für den Mittelstand: Was Sie tun können und was Sie besser lassen sollten, um auch morgen noch im Geschäft zu sein
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Heino Hilbig
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