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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining
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Manfred Bruhn
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Marketing: Grundlagen für Studium und Praxis
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Marketing: Grundlagen für Studium und Praxis
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Marketing: Grundlagen für Studium und Praxis
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Qualitätsmanagement für Dienstleistungen: Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden
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Service Business Development: Strategien – Innovationen – Geschäftsmodelle. Band 1 (Forum Dienstleistungsmanagement)
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Qualitätsmanagement für Dienstleistungen: Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen – Konzepte – Methoden
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Dienstleistungen 4.0: Konzepte - Methoden - Instrumente. Band 1. Forum Dienstleistungsmanagement
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Integrierte Kommunikation in der Praxis: Entwicklungsstand in deutschsprachigen Unternehmen (Basler Schriften zum Marketing)
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Handbuch Strategische Kommunikation: Grundlagen - Innovative Ansätze - Praktische Umsetzungen (Springer Reference Wirtschaft)
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Marketing Weiterdenken: Zukunftspfade für eine marktorientierte Unternehmensführung
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Einsatz von Social Media für das Dienstleistungsmanagement (essentials)
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Gabler Lexikon Marketing
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Internationalisierung von Dienstleistungen: Forum Dienstleistungsmanagement
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