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Marketing für Dummies
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Jeanette McMurtry
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Interne Kommunikation mit digitalen Medien: Learnings aus der Covid-19-Krise zu Prozess-Steuerung, Mitarbeiterführung und Krisenkommunikation (essentials)
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Kristin Engelhardt
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Marketingkompetenz: Kommunikationspolitik für Werbe- und Kommunikationsberufe: Buch mit CD-ROM
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Josef Schnettler
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Grundlagen des Marketing (Pearson Studium - Economic BWL)
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Philip Kotler
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Die Kundenbrille: Wie Sie mit den richtigen Denkmustern erfolgreich verkaufen
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Thilo Baum
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Überzeugen 4.0: Praktische Emotionale Kompetenz für Echtzeit-Kommunikation im Vertrieb
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Wolfgang Schneiderheinze
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Jenseits vom Mittelmaß: Unternehmenserfolg im Verdrängungswettbewerb (Dein Business)
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Hermann Scherer
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Räume die zum Kauf verführen Store Design und visual Merchandising
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Claus Ebster
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E-Mail Marketing: Die grenzenlose Marketing Strategie: Mit Content Marketing & Newsletter texten jede Skepsis überwinden, mehr Umsatz & Kunden gewinnen und einen erfolgreichen Online Vertrieb aufbauen
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Lisa Hoffmann
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Marketing in Leichter Sprache: brand eins books
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Holger Fröhlich
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Obsessed: Building a Brand People Love from Day One
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Emily Heyward
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Revenue Management im Hotel: Von Kennzahlen bis MICE am Beispiel erklärt (De Gruyter Studium)
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Barbara Sensen
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Customer Relationship Management (CRM) in der Praxis: Begriffe, Grundlagen, Verfahren - Von Analyse bis Zufriedenheit
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Lars Brodersen
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Die Kunst der Kundenbeziehung: Die besten Ratschläge für ein langfristig profitables CRM (Haufe Fachbuch)
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Nils Hafner
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Primalbranding: Create Belief Systems that Attract Communities
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Patrick Hanlon
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The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
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Cusumano, Michael A.
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@ichbinsophiescholl: Darstellung und Diskussion von Geschichte in Social Media (Historische Bildung und Public History)
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Mia Berg
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
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Greg Hoffman
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Marke³ - inkl. Arbeitshilfen online: Ein praktischer Leitfaden zum ganzheitlichen Markenaufbau (Haufe Fachbuch)
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Anke Hommer
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Das Online-Marketing-Cockpit: 8 Phasen einer erfolgreichen Online-Marketing-Strategie
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Bastian Sens
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Moderne Marketing-Kommunikation: Grundlagen, Prozess und Management markt- und kundenorientierter Unternehmenskommunikation
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Jörg Tropp
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Storytelling für Unternehmen: Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership (mitp Business)
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Miriam Rupp
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Storynomics: Story-Driven Marketing in the Post-Advertising World
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Robert McKee
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Content Marketing mit Corporate Blogs - inkl. Arbeitshilfen online: Praxisleitfaden für Strategie, Redaktion und Vermarktung (Haufe Fachbuch)
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Meike Leopold
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Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung
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Christopher Zerres
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Das Buch zu Google Ads: Strategien für kleine und mittlere Unternehmen
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Ingemar Reimer
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Social Media Marketing & DU 2022: Schritt für Schritt mehr Reichweite, Neukunden, Mitarbeiter & Umsatz auf Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, Snapchat und Pinterest
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Michael Schwarz
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Was soll ich bloß in meinen Newsletter schreiben? - 52 E-Mail-Marketing Konzepte, mit denen Sie Newsletter texten, die gerne gelesen werden: Perfekt für Unternehmer, Berater, Agenturen und Texter
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Roman Kmenta
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Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
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Mauborgne, Renée A.
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