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Podcasts: Konzipieren, produzieren und vermarkten (Haufe TaschenGuide)
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Dirk Hildebrand
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Das Online Marketing Buch für jedermann: Vereinfache dein Online Business mit der Revolution im Internet Marketing! Täglich automatisiert Neukunden gewinnen aus den stärksten Seiten im Netz
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Jens Neubeck
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Create Content!: Konzeption, Kreation, Content-Management. Das neue Workbook für Content, der begeistert
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Andreas Berens
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Social Media Marketing – Praxishandbuch für Facebook, Instagram, TikTok & Co.: Mit einem umfangreichen Rechtsratgeber von Dr. Thomas Schwenke
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Corina Pahrmann
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Business Development: Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen
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Andreas Kohne
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KI für Content Creation: Texte, Bilder, Audio und Video erstellen mit ChatGPT & Co. (mitp Business)
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Alexander Loth
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Growth Hacking: Der Praxisratgeber für Durchstarter im Online-Marketing. Dritte Auflage, jetzt mit Checklisten!
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Tomas Herzberger
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Solution Selling: Betriebssystem für den Vertrieb von erklärungsbedürftigen Lösungen (Haufe Fachbuch)
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Manfred Schröder
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Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World
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Amy Porterfield
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Pharmamarketing: Ein Leitfaden für die tägliche Praxis
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Thomas Trilling
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Emotion Selling: Messbar mehr verkaufen durch neue Erkenntnisse der Neurokommunikation
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Gerhard Bittner
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Marketing: Grundlagen für Studium und Praxis
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Manfred Bruhn
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Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
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Blanks, Karl, Dr.
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Preispolitik: Ein einführendes Lehr- und Übungsbuch (Springer-Lehrbuch)
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Rainer Olbrich
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Über dem Rauschen: Wie Content Menschen und Marken verbindet
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Paul Lanzerstorfer
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Next Level Sales: Wie Sie erfolgreich Ihren Vertrieb digitalisieren
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Christopher Held
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Faktor Mensch im Verkauf: Ein Plädoyer für Leidenschaft und Menschlichkeit im Vertrieb
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Holger Bröer
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Das Praxisbuch für den modernen Außendienst: Akquisitions-, Beratungs-, Verkaufs- und Entwicklungsprozesse kundenzentriert gestalten
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Ralf Koschinski
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Sales Canvas für Start-ups - inkl. Arbeitshilfen online: Vertriebserfolg im neu gegründeten Business (Haufe Fachbuch)
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Klaus Wachter
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Identitätsbasierte Luxusmarkenführung: Grundlagen - Strategien - Controlling
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Christoph Burmann
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Podcasting: Schritt für Schritt zum eigenen Podcast (mitp Audio)
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Brigitte Hagedorn
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500 Schritte zum eigenen profitablen Online-Shop: Umsatz und Kunden auf Bestellung (2761 Dinge, die ich als Unternehmer gerne früher gewusst hätte)
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Marco Perner
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Story Magic | GEHÖRT | VERSTANDEN | VERKAUFT: Wie Du die volle Aufmerksamkeit Deiner Kunden gewinnst und Deinem Unternehmen Umsatzrekorde bescherst
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Alexander Christiani
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Partial Least Squares Strukturgleichungsmodellierung: Eine anwendungsorientierte Einführung
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Hair, Joseph F.
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Corporate Social Responsibility und Marketing: Eine Einführung in das Transformative Marketing in Theorie und Praxis (essentials)
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Marcel Stierl
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Emotion Selling: Messbar mehr verkaufen durch neue Erkenntnisse der Neurokommunikation
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Gerhard Bittner
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CSR und Brand Management: Marken nachhaltig führen (Management-Reihe Corporate Social Responsibility)
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Anne-Kathrin Kirchhof
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How China Escaped Shock Therapy: The Market Reform Debate (Routledge Studies on the Chinese Economy)
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Weber, Isabella M.
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Praxisleitfaden Customer Centricity: Mit Kundendaten und Customer Experience die digitale Transformation erfolgreich meistern – mit Strategie-Framework und Umsetzungsplan
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Michael Nenninger
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Deploy Empathy: A practical guide to interviewing customers
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Michele Hansen
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