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Marketing für Dummies
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Jeanette McMurtry
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Handbuch Positionierung und Marketing für Coaches: Mit E-Book inside und Online-Materialien
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Martina Nohl
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New Networking: Der smarte Weg zu digitaler Sichtbarkeit und souveränem Netzwerken
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Kathrin Koehler
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Rasierte Stachelbeeren: So werden Sie Nr. 1 im Kopf Ihrer Zielgruppe. Branding - Erfolgreiche Marken-Positionierung für kleine und mittelständische Unternehmen
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Peter Sawtschenko
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Grundlagen des Marketing (Pearson Studium - Economic BWL)
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Philip Kotler
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NOW YOU CAN AFFORD: HOW TO GROW YOUR INCOME FROM ZERO TO 7 FIGURES... Even with little money and no technical experience! (Selling Online Series, Band 1)
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Marketingkompetenz: Marketing und Marktforschung
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Josef Schnettler
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Citymanagement: Innenstadt-Belebung mit System - starke Zentren mit Erlebnisqualität gestalten
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Frank Manfrahs
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My children will be born rich. This is what I will teach them.: How to win in capitalism and morality.
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Saygin Yalcin
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Mit Empathie verkaufen: Emotionale Intelligenz als Sales-Code – so finden Sie den besten Zugang zum Kunden (Edition Sales Excellence)
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Joern Kettler
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice)
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Dan White
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Internationales Marketingmanagement
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Ralph Berndt
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Markenbotschafter - Erfolg mit Corporate Influencern: Überblick, Strategie, Praxis, Tools
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Kerstin Hoffmann
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Konsumentenpsychologie und Konsumentenverhalten: Marketingpsychologie - Kunden verstehen und lesen
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Max Mittelstaedt
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Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing
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Aumayr, Klaus J.
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Preismanagement: Strategie - Analyse - Entscheidung - Umsetzung
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Hermann Simon
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Service entscheidet
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Jacques Horovitz
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Deploy Empathy: A practical guide to interviewing customers
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Michele Hansen
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Best-Ager-Marketing: Wie man die Zielgruppe 50plus verstehen und erreichen kann (Haufe Fachbuch)
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Hartwin Maas
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Social Media Marketing & DU 2022: Schritt für Schritt mehr Reichweite, Neukunden, Mitarbeiter & Umsatz auf Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, Snapchat und Pinterest
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Michael Schwarz
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Customer Experience leicht gemacht: So wird die Kundenreise zum Erfolgserlebnis | Das Praxisbuch für Soloselbständige und KMU (Dein Business)
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Mailchimp - Das Praxishandbuch: E-Mail-Marketing für B2B und B2C (mitp Business)
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Michael Keukert
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Praxishandbuch B2B-Marketing: Neueste Konzepte, Strategien und Technologien sowie praxiserprobte Vorgehensmodelle – mit 14 Fallstudien
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Uwe Seebacher
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The 10 Rules of Highly Effective Pricing: How to Transform Your Price Management to Boost Profits
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Danilo Zatta
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Werbe- und Konsumentenpsychologie
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Georg Felser
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The Boutique: How To Start, Scale, And Sell A Professional Services Firm
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Greg Alexander
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33 Phänomene der Kaufentscheidung: Kundenverhalten besser verstehen – Wissen und Inspiration
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Grundlagen des E-Commerce: Strategien, Modelle, Instrumente
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Frank Deges
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Das Kommunikationskonzept: Einführung in die Entwicklung von Kommunikationskonzepten – In zehn Schritten zum Erfolg (essentials)
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Christoph Blank
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