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Das Fan-Prinzip: Wie Sie aus Kunden wirklich Fans machen und wie Sie davon profitieren
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Roman Becker
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Social Media Marketing - Praxishandbuch für Twitter, Facebook, Instagram & Co.: Mit Beiträgen von Thomas Schwenke, Wibke Ladwig und Tamar Weinberg
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Corina Pahrmann
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Marketing: Grundlagen für Studium und Praxis
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Manfred Bruhn
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Das Einzige, was stört, ist der Kunde: Clienting Ersetzt Marketing
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Geffroy, Edgar K.
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So bauen Sie ein profitables Unternehmen: Erfolgreicher wirtschaften statt härter arbeiten (Dein Business)
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Philip Semmelroth
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Dynamic Reteaming: The Art and Wisdom of Changing Teams
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Heidi Helfand
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Marketing in Tourismus und Freizeit
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Rainer Hartmann
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Der Social-Media-Zyklus: Schritt für Schritt zum systematischen Social-Media-Management im Unternehmen
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Alexander Decker
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Leben ohne Chef!: Der praxiserprobte Plan für den erfolgreichen Online Business Aufbau und mehr Freiheit im Leben.
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Stefanie Kneisz
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Corporate Social Responsibility und Marketing: Eine Einführung in das Transformative Marketing in Theorie und Praxis (essentials)
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Marcel Stierl
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Marketing: Einführung in Theorie und Praxis
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Andreas Scharf
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Kognitive Verzerrungen bei Managemententscheidungen: Experimentelle Untersuchungen zum organisationalen Kontext in der Neuproduktentwicklung ... (IMU), Universität Mannheim)
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Alexander Weeth
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Vertrauen – die härteste Währung der Welt: Warum Leistung und Haltung für Unternehmen essenziell sind (Dein Business)
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Arnd Zschiesche
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CHATGPT & Social Media Marketing: Das ultimative Handbuch für den Erfolg in Sozialer Netzwerke. Entdecken Sie, wie Künstliche Intelligenz Sie zum besten Social Media Manager der Welt machen kann
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Ryan Turner
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Das Network-Marketing Power-Paar: Frech, wild & frei zur finanziellen Unabhängigkeit
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Place Brands: Wie Orte zu starken Marken werden
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Thorsten Kausch
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Storytelling für Anfänger: Wie Sie eine Story richtig aufbauen und worauf Sie beim Storytelling achten müssen.
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Paul Turm
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Marketing: Lehr-/Fachbuch
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Andreas Blank
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Identity Designed: The Definitive Guide to Visual Branding
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David Airey
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Rattenfänger in Designerklamotten. Wie Strukturvertriebe arbeiten
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Peter Weghorn
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Emotion by Design: Creative Leadership Lessons from a Life at Nike
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Greg Hoffman
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Der Key Account Manager: Aufgaben, Werkzeuge und Erfolgsfaktoren
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Hartmut Sieck
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Veranstaltungsformate im Vergleich: Entscheidungshilfen zum passgenauen Event (essentials)
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Thorsten Knoll
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Digitalisierung in Marketing und Vertrieb: Richtige Strategien entwickeln und Potentiale der Digitalisierung für mehr Umsatz nutzen
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Norbert Schuster
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Marketing für Hotellerie und Gastronomie: Erfolg durch marktorientierte Unternehmensführung
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Roland Heckmann
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750 Tipps und Tricks rund um Social Media: Marketing für Facebook, Instagram, Pinterest, YouTube & Co. (2761 Dinge, die ich als Unternehmer gerne früher gewusst hätte)
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Marco Perner
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Winning on Purpose: The Unbeatable Strategy of Loving Customers
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Fred Reichheld
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Marketing: Grundlagen für Studium und Praxis
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Manfred Bruhn
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Personal Branding: Was Menschen zu starken Marken macht
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Christopher Spall
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