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Geständnisse eines Werbemannes
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David Ogilvy
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Kunden fürs Leben. Die Erfolgsrezepte des besten Automobilhändlers in Amerika
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Carl Sewell
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Kompendium der Mediengestaltung: II. Medientechnik (X.media.press)
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Joachim Böhringer
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Empfehlungsmarketing: Neukunden gewinnen zum Nulltarif
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Kerstin Friedrich
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Touch - der Haptik-Effekt im multisensorischen Marketing
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Olaf Hartmann
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Auf den Punkt: Präsentationen pyramidal strukturieren: Erfolgreicher kommunizieren mit klaren Botschaften und ergebnisorientierter Struktur
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Axel Schoof
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Handelsmanagement
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Hans-Peter Liebmann
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Verkaufen in der Krise: 55 Wege für mehr Motivation und Umsatzsteigerung
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Jeb Blount
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Die 22 unumstösslichen Gebote im Marketing. So tricksen Sie Ihre Konkurrenz aus
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Al Ries
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Jeder Kunde zählt: Kundenzentrierung einfach umsetzen. Das Workbook
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Dana Arzani
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Erfolgreich im Familienunternehmen - inkl. eBook und Arbeitshilfen online: Strategie und praktische Umsetzung in 10 Stufen
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Arnold Weissman
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Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen
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Franz-Rudolf Esch
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Mehr Umsatz durch Marketing-Kooperationen: Die günstigste und schnellste Strategie, um neue Kunden zu gewinnen
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Christian Görtz
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Trojanisches Marketing® II: Mit unkonventionellen Methoden und kleinen Budgets zum Erfolg
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Roman Anlanger
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ADC Jahrbuch 2018: Art Directors Club Verlag GmbH
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Art Directors Club Verlag GmbH
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Permission Marketing: Kunden wollen wählen können. Wie Sie aus Fremden Freunde machen und wie Freunde zu treuen Kunden werden. (NetInvestor)
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Seth Godin
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Marketing: Grundlagen marktorientierter Unternehmensführung. Konzepte - Instrumente - Praxisbeispiele
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Die kundenfeindliche Gesellschaft. Erfolgsstrategien für Dienstleister
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Minoru Tominaga
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Praxishandbuch Marketing: Grundlagen und Instrumente
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Dietmar Pfaff
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Content Marketing mit Corporate Blogs - inkl. Arbeitshilfen online: Praxisleitfaden für Strategie, Redaktion und Vermarktung (Haufe Fachbuch)
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Meike Leopold
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Fellowship: Unternehmens- und Markenführung neu gedacht, plus E-Book inside (ePub, mobi oder pdf)
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Soheil Dastyari
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Emotional Boosting - Die hohe Kunst der Kaufverführung
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Hans-Georg Häusel
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Online ist schlagbar: Das richtige Konzept und Ihr Laden läuft
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Wolfgang Frick
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Einfach markant!: Wie Unternehmen durch Klarheit und Begehrlichkeit erfolgreich sind
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Berndt, Jon Christoph
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Was Siegermarken anders machen
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Andreas Buchholz
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Mehr Erfolg mit Markenkooperationen: Partnerschaften im Zeitalter der Digitalisierung
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Karsten Kilian
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Kommunikative Kompetenz: Der Weg zum innovativen Unternehmen
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Bernd LeMar
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Mediaplanung: Methodische Grundlagen und praktische Anwendungen
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Fritz Unger
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Perspektivwechsel im Employer Branding: Neue Ansätze für die Generationen Y und Z
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Gero Hesse
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Internationales Marketing: Going und Being International (Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften)
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Joachim Zentes
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