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Visual Storytelling im Business: - mit Bildern auf den Punkt kommen
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Pia Kleine Wieskamp
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Place Brands: Wie Orte zu starken Marken werden
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Thorsten Kausch
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LinkedIn Marketing und Social Selling: B2B-Kunden- und Mitarbeiter gewinnen: Branding, Recruiting,Social Selling, LinkedIn Tools, Content Marketing, LinkedIn-Strategien, Erfolgreich Netzwerken
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Claudia Hilker
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Touch! Der Haptik-Effekt im multisensorischen Marketing (Haufe Fachbuch)
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Olaf Hartmann
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Google Analytics: Das umfassende Handbuch (Ausgabe 2020). Analyse, Tracking und Optimierung
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Markus Vollmert
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Corporate Language das Praxisbuch: Warum Marken in der digitalen Welt eine stärkere Stimme brauchen Wie Sprache zum Branding-Tool für Mittelstand und große Unternehmen wird
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Armin Reins
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Das Ende der Hardseller: So verkaufen Sie erfolgreicher als die Konkurrenz - und das Internet
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Michael Künzl
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Identitätsbasierte Luxusmarkenführung: Grundlagen - Strategien - Controlling
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Christoph Burmann
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Betriebswirtschaftslehre für Ingenieure: Lehr- und Praxisbuch
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Torsten Gonschorek
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Das neue Hardselling: Verkaufen heißt verkaufen - So kommen Sie zum Abschluss
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Martin Limbeck
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Konsumentenverhalten
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Werner Kroeber-Riel
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Praxishandbuch Employer Branding - inkl. Arbeitshilfen online: Mit starker Marke zum attraktiven Arbeitgeber werden (Haufe Fachbuch)
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Kriegler, Wolf Reiner
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Design & Bahn: Eine Gestaltungsgeschichte
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Oliver Götze
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Meaning is the New Marketing: Ein Impulsgeber für Marken, Organisationen und Menschen, die Sinn in ihrem Schaffen suchen, plus E-Book inside (ePub, mobi oder pdf)
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Yousef Hammoudah
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Vergesst Fleisch!: Wie wir klug die Welt ernähren | brand eins books
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Christian Weymayr
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Bei Anruf Erfolg : Das Telefon-Powertraining ... wie Sie Wünsche erfüllen und verkaufen
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Umberto Saxer
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Perfektes E-Mail-Marketing: Wie du mit dem TEN BRICKS Modell den effizientesten Online-Marketing-Kanal in 10 Schritten aufbaust und bis zur Perfektion optimierst
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Uwe-Michael Sinn
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Marketing jenseits vom Mittelmaß: 100 Best-Practice-Beispiele
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Jeannine Halene
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Umsatz extrem: Verkaufen im Grenzbereich. 10 radikale Prinzipien
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Dirk Kreuter
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Marketing-Management: Strategien für wertschaffendes Handeln (Pearson Studium - Economic BWL)
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Philip Kotler
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Das Storytelling-Handbuch: Inhalte professionell entwickeln
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Ron Kellermann
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Marketing für Nonprofit-Organisationen: Grundlagen - Konzepte - Instrumente (Kohlhammer Edition Marketing)
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Manfred Bruhn
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Strategisches Marketing
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Klaus Backhaus
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Chefsache Strategisches Vertriebsmanagement: Handlungsempfehlungen aus Sicht von Interim Managern
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Peter Buchenau
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Industriegütermarketing: Grundlagen des Business-to-Business-Marketings
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Klaus Backhaus
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Kunden kaufen nur von Siegern: Wie Sie als Verkäufer unwiderstehliche Ausstrahlungskraft erreichen, Kunden begeistern und Ihren Umsatz explodieren lassen
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Altmann, Hans Christian
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Vertrauen – die härteste Währung der Welt: Warum Leistung und Haltung für Unternehmen essenziell sind (Dein Business)
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Arnd Zschiesche
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Grundlagen des Marketing (Pearson Studium - Economic BWL)
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Philip Kotler
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Die Klinik als Marke: Markenkommunikation und -führung für Krankenhäuser und Klinikketten (Erfolgskonzepte Praxis- & Krankenhaus-Management)
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Sabine Nemec
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