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    Marketing Accountability: A New Metrics Model to Measure Marketing Effectiveness
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    Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research S.)
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    Marketing Accountability: How to Measure Marketing Effectiveness
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    The Marketing Planner (The Marketing Series : Practitioner)
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    How to Sell a Service: Guidelines for Effective Selling in a Service Business (Professional Development S.)
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