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Purpose und Vision: Wie Unternehmen Zweck und Ziel erfolgreich umsetzen, plus E-Book inside (ePub, mobi oder pdf)
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Marketing: Eine managementorientierte Einführung
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Identität: Das Rückgrat starker Marken
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Franz-Rudolf Esch
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Moderne Markenführung: Grundlagen - Innovative Ansätze - Praktische Umsetzungen
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Moderne Markenführung. Grundlagen. Innovative Ansätze. Praktische Umsetzungen
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Corporate Brand Management: Marken als Anker strategischer Führung von Unternehmen
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Wirkung integrierter Kommunikation (Forschungsgruppe Konsum und Verhalten)
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