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Markenidentitätsmodelle: Analyse und Bewertung von Ansätzen zur Erfassung der Markenidentität (essentials)
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Bernd Radtke
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Stadtslogans zur Umsetzung der Markenidentität von Städten: Eine theoretisch-konzeptionelle und empirische Untersuchung
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Bernd Radtke
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