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Wa(h)re Freunde: Wie sich unsere Beziehungen in sozialen Online-Netzwerken verändern
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Thomas Wanhoff
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Community Marketing Management. Wie man Online-Communities im Internet-Zeitalter des Web 2.0 zum Erfolg führt
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Frank Mühlenbeck
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Verkaufsweg Social Commerce - Blogs, Podcasts, Communities & Co. - Wie man mit Web 2.0 Marketing Geld verdient
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Frank Mühlenbeck
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Social Media Communities
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Matias Roskos
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Produktentwicklung mit virtuellen Communities: Kundenwünsche erfahren und Innovationen realisieren<br> (German Edition)
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Cornelius Herstatt
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