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Distributionspolitik der Kreditinstitute: Rolle des Internet im Multi Channel Banking
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Oliver Becker
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Usability im World Wide Web: Kriterien, Techniken und Lösungen
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Bettina Neumann
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Der Einsatz des Online-Marketings: Optimierungspotentiale im Vertrieb
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Daniel Fernges
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Kundenintegration 2.0 (ZfB Special Issue)
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Günter Fandel
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Dienstleistungen im Internet und Ihre Qualität aus Kundensicht (Fokus Dienstleistungsmarketing)
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Hans-Friedrich Breithaupt
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Die Akzeptanz von Firmenkundenportalen: Eine empirische Studie der Einflussfaktoren
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Moritz Schwencke
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Kundenmeinungen im Internet: Wie die Kunden von heute Ihre Kunden von morgen beeinflussen
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Frank Schimansky
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E-Mail-Kommunikation: Zwischen Individualität und Konventionen eine Untersuchung des Nutzverhaltens im Alltag
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Kathrin Meder
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Suchmaschinenmarketing: Ein Element des strategischen E-Marketing am Beispiel der Tourismusbranche
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Julia Schubert
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Preisbildung bei digitalen Informationsprodukten: Grundlagen, Determinanten, Implikationen
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Christian Soyez
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Der Einfluss neuer Medien auf Mediaagenturen und Werbung: Veränderte Rahmenbedingungen, neue Chancen, neues Geschäftsmodell
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Ron Eisenberger
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Kanzleimonitor.de 2019/2020: Empfehlung ist die beste Referenz
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unknown
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Best of Content Marketing BCM 2018: Das Jahrbuch zum Wettbewerb (Proprietär- Content Marketing : - Best of Corporate Publishing / Best of Content Marketing)
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Content Marketing Forum e. V.
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Rendite ohne gesellschaftliche Dividende ?: Die Ökonomisierung des Rundfunks und ihre Folgen (Schriftenreihe der Landesmedienanstalten)
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Sissi Pitzer
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Digitale Kundenkommunikation.: Leitfaden mit regionalen und überregionalen Maßnahmen.
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Claudia Dukino
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Marketing 2.0: Neue Strategien, Chancen und Risiken der digitalen Mundpropaganda
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Moritz Hämmerlein
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Internetapotheken: Rechtliche Probleme der Heilmittelwerbung im Internet und die Zulässigkeit des E-Commerce mit Arzneimitteln
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Marcus Rolfes
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Point of Desire im Lebensmittelhandel: Bedürfnisbefriedigung zum Entstehungszeitpunkt am Beispiel des Diät- und Ernährungsunterstützungssystems. Masterarbeit
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Johannes Ellinger
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Lokal werben im Internet: Mit Onlinewerbung gezielt Kunden in der Umgebung ihres Unternehmens erreichen
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Cornelia Kröll
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Erfolgreich auf Pinterest: Workbook Marketing-Strategie: In 5 Schritten zu einer effektiven Content-Strategie
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Melanie Grundmann
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Öffentlichkeitsarbeit für Pfarrgemeinden
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Services Marketing – Quality and other Essentials (Materialien für die betriebswirtschaftliche Ausbildung)
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Fauser, Simon G.
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Finanzdienstleister im Electronic Commerce (Interaktives Marketing)
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Peter-Oliver Wagner
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Kiosksysteme im Handel: Einsatz, Akzeptanz und Wirkungen (Interaktives Marketing) (German Edition)
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Lars Fischer
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