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Technisches SEO
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Stephan Czysch
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Der Allesverkäufer: Jeff Bezos und das Imperium von Amazon
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Brad Stone
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Markenbotschafter - Erfolg mit Corporate Influencern: Überblick, Strategie, Praxis, Tools
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Kerstin Hoffmann
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Best-Ager-Marketing: Wie man die Zielgruppe 50plus verstehen und erreichen kann (Haufe Fachbuch)
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Hartwin Maas
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Social Media Marketing & DU 2022: Schritt für Schritt mehr Reichweite, Neukunden, Mitarbeiter & Umsatz auf Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, Snapchat und Pinterest
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Michael Schwarz
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Mailchimp - Das Praxishandbuch: E-Mail-Marketing für B2B und B2C (mitp Business)
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Michael Keukert
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Error 404: Der Ausfall des Internets und seine Folgen für die Welt
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Esther Paniagua
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Digitale Transformation gestalten: Geschäftsmodelle Erfolgsfaktoren Checklisten
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Oliver Gassmann
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Grundlagen des E-Commerce: Strategien, Modelle, Instrumente
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Frank Deges
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Nebenberuflich selbstständig: Steuern, Recht, Finanzierung, Marketing
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Thomas Hammer
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Marketing: Eine managementorientierte Einführung
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Franz-Rudolf Esch
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Die große Verführung: Psychologie der Manipulation
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Robert Levine
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F.I.T. zur IHK-Prüfung in Marketing & Vertrieb: Handlungsspezifische Qualifikationen für Wirtschaftsfachwirte (Fachbücher für Fortbildung & Studium)
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Holger Stöhr
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Social Media Marketing & DU 3.0: Hole mehr aus deinem Unternehmen - Branding, Reichweite, Neukunden, Mitarbeiter, Umsatz auf Facebook, Instagram, YouTube, LinkedIn, Twitter, TikTok, Snapchat
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Michael Schwarz
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Das Online-Marketing-Cockpit: 8 Phasen einer erfolgreichen Online-Marketing-Strategie
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Bastian Sens
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Marketing mit Instagram: Das umfassende Praxishandbuch. Mit professioneller Strategie, Influencer Marketing und Werbung zum Erfolg (mitp Business)
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Kristina Kobilke
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Content 360 Grad: Das Praxishandbuch für Content-Strategie und Content-Marketing – für alle Content-Disziplinen von Text bis Podcast
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Miriam Löffler
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Storytelling für Unternehmen: Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership (mitp Business)
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Miriam Rupp
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Facebook, YouTube, Xing & Co.: Gewinnen mit Social Technologies
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Charlene Li
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Die rechte Mobilmachung: Wie radikale Netzaktivisten die Demokratie angreifen
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Patrick Stegemann
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Online-Marketing (Studienwissen kompakt)
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Kreutzer, Ralf T.
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Kennt man dich? Geschichten eines Influencers
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Timon
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Crashkurs Digitales Marketing: Social. Local. Mobile. (Haufe Fachbuch)
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Felix Beilharz
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Think Content!: Content-Strategie, Content-Marketing, Texten fürs Web (Galileo Computing)
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Miriam Löffler
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Corporate Language das Praxisbuch: Warum Marken in der digitalen Welt eine stärkere Stimme brauchen Wie Sprache zum Branding-Tool für Mittelstand und große Unternehmen wird
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Armin Reins
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Data-driven Marketing: Insights aus Wissenschaft und Praxis
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Silvia Boßow-Thies
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Das Buch zu Google Ads: Strategien für kleine und mittlere Unternehmen
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Ingemar Reimer
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Quick Guide UX Management: So verankern Sie Usability und User Experience im Unternehmen
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Steffen Weichert
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Tell me!: Wie Sie mit Storytelling überzeugen. Für alle, die in Beruf, PR und Marketing erfolgreich sein wollen. 2. Auflage, inkl. Praxisbeispiele
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Thomas Pyczak
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Content Marketing. Das Praxis-Handbuch für Unternehmen: Strategie entwickeln, Content planen, Zielgruppe erreichen (mitp Business)
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Sepita Ansari
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