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FRANZIS Chatbots: Einführung in die Zukunft von Marketing, PR und CRM
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Alexander Hoffmann
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PR-Kampagnen (PR Praxis)
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Ralf Spiller
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PR im Social Web
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Marie-Christine Schindler
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Kommunikation in der digitalen Transformation
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Egbert Deekeling
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Unternehmenskommunikation im Zeitalter der digitalen Transformation: Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen
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Bodo Kirf
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Smart David vs Digital Goliath: Wie Sie mit intelligenter Suchmaschinenoptimierung die Großen schlagen
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Vincent Sünderhauf
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Leitfaden Customer Experience
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Stefan Schulte
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Web oder stirb!: Erfolgreiche Unternehmenskommunikation in Zeiten des digitalen Wandels (Haufe Fachbuch)
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Kerstin Hoffmann
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Der erfolgreiche Webdesigner: Der Praxisleitfaden für Selbstständige
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Nils Pooker
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Deutschlands führende Agenturen: Das Workbook zur richtigen Agenturauswahl 2024 – inklusive Gold-Effie-Cases
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GWA
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Dein Turbo in die neue Medienwelt: 111 Tipps und Tricks für Instagram, Facebook, Twitter, YouTube & Co.
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Laura Kerling
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Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0 (essentials)
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Jan Lies
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Silicon Values: The Future of Free Speech Under Surveillance Capitalism
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York, Jillian C.
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Speed-Guide: Erfolgreich digital kommunizieren: Remote besser präsentieren, auftreten, verkaufen
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Petra Neftel
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Social Media Relations: Leitfaden für erfolgreiche PR-Strategien und Öffentlichkeitsarbeit im Web 2.0
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Bernhard Jodeleit
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Digital Storytelling. Spannende Geschichten für interne Kommunikation, Werbung und PR (PR Praxis)
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Herbst, Dieter Georg
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AGILE LEADERSHIP: Leadership competencies for the agile transformation
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Stefanie Puckett
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Digitales Storytelling: Eine Einführung in neue Formen des Qualitätsjournalismus
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Simon Sturm
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Marketing: Theorie und Praxis
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Elisabeth Fröhlich
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Black Internet Effect (Pocket Change Collective)
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Shavone Charles
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Handbuch Online-PR: Strategische Kommunikation in Internet und Social Web
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Ansgar Zerfaß
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So You've Been Publicly Shamed
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Jon Ronson
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Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
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Aron Levin
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Praxisorientiertes Online-Marketing: Konzepte - Instrumente - Checklisten
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Kreutzer, Ralf T.
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Der erfolgreiche Webdesigner: Der Praxisleitfaden für Selbstständige: Kundenkommunikation, Projektmanagement, Web-Techniken, Marketing (Galileo Design)
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Nils Pooker
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Quick Guide Agile Content-Produktion: Die Customer Experience an allen Touchpoints optimal gestalten
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Sarah Petifourt
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Social Media Marketing in China mit WeChat: Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business
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Yinyuan Liu
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The Global War for Internet Governance
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Laura Denardis
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Die neuen Marketing- und PR-Regeln im Social Web: Wie Sie Social Media, Online Video, Mobile Marketing, Blogs, Pressemitteilungen und virales Marketing nutzen, um Ihre Kunden zu erreichen
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Scott, David Meerman
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Beyond the Valley: How Innovators Around the World Are Overcoming Inequality and Creating the Technologies of Tomorrow (Mit Press)
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Ramesh Srinivasan
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