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Frank Thelen: Mein Leben, meine Firma, meine Strategie (Dein Business)
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Volker ter Haseborg
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Sie habens drauf: Du auch. Erfolgsstorys leiser Leader mit Tipps, Tricks und Downloadmaterial für deinen Erfolg
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Ricarda Colditz
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Shadow Network: Media, Money, and the Secret Hub of the Radical Right
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Anne Nelson
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Die Macht der Meinungsführer: von Celebrities bis zu Influencern. Marketing mit Promis, Instagrammern, Youtubern, Bloggern Markenbotschafter finden, Kooperationen gestalten, Ziele erreichen
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Alexander Schimansky
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Unternehmenskommunikation: Ein Leitfaden
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Claudia Mast
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DEUTUNGSHOHEIT: Die Muster der Meinungsmacher
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Sebastian Callies
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Erfolgreiche PR im Social Web: Öffentlichkeitsarbeit mit Facebook, Twitter & Co. (Galileo Computing)
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Belvederesi-Kochs, Dr. Rebecca
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Der einzige Ratgeber den du lesen musst um mit ChatGPT im Online Marketing erfolgreich zu sein
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Fake News, Framing, Fact-Checking: Nachrichten im digitalen Zeitalter: Ein Handbuch (Digitale Gesellschaft, Bd. 30)
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Tanja Köhler
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XING: Erfolgreich netzwerken im Beruf (mitp Business)
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Frank Bärmann
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Kaufmann und Kauffrau im E-Commerce: Das Handbuch für Ausbildung und Beruf
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Bernd Schmitt
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Hybride Events: Zukunft und Herausforderung für Live-Kommunikation (essentials)
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Dams, Colja M.
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Crashkurs Public Relations: In 9 Schritten zum Kommunikationsprofi (PR Praxis)
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Marion Steinbach
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StoryThinking: Durch die Kraft des Erzählens Mitarbeiter und Kunden gewinnen
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Martin Beyer
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Erfolgreich mit Instagram: Mehr Aufmerksamkeit mit Fotos & Videos (mitp/Die kleinen Schwarzen)
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Kristina Kobilke
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
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Scott, David Meerman
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New Dark Age: Technology and the End of the Future
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James Bridle
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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
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Kreutzer, Ralf T.
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Augmented und Mixed Reality für Marketing, Medien und Public Relations
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Dirk Schart
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Die Storytelling-Methode: Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation
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Anja Fordon
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Grundzüge des Marketings: 2. überarbeitete Auflage (Schriftenreihe Management Basics - BWL für Studium und Karriere)
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Jörn Redler
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Social Media für Journalisten: Redaktionell arbeiten mit Facebook, Twitter & Co (Journalistische Praxis)
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Stefan Primbs
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Recherchieren: klassisch - online - crossmedial (Journalistische Praxis)
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Markus Kaiser
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Methodisches Content Marketing: Erfolgreich durch systematisches Vorgehen, integriertes Arbeiten und klare ROI-Orientierung
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Gerrit Grunert
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Fellowship: Unternehmens- und Markenführung neu gedacht, plus E-Book inside (ePub, mobi oder pdf)
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Soheil Dastyari
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Praxisratgeber Video-Marketing: Strategie, Produktion, Tools, Verbreitung
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Jörg Pattiss
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Quick Guide Pressearbeit für kleine und mittelständische Unternehmen: Wie Sie Medien professionell und wirksam für sich gewinnen
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Nina Claudy
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Enterprise Wikis: Die erfolgreiche Einführung und Nutzung von Wikis in Unternehmen
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Martin Seibert
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Kommunizieren in der Krise: Nachhaltige PR-Werkzeuge für schwierige Zeiten
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Lorenz Steinke
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