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Storytelling für Unternehmen: Mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership (mitp Business)
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Miriam Rupp
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Shadow Network: Media, Money, and the Secret Hub of the Radical Right
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Anne Nelson
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Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
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John Hall
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The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)
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Melanie Deziel
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
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Scott, David Meerman
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The Forever Transaction: How To Build A Subscription Model So Compelling, Your Customers Will Never Want To Leave
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Baxter, Robbie Kellman
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Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
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John Rossman
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
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Scott, David Meerman
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New Dark Age: Technology and the End of the Future
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James Bridle
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Leitfaden Customer Experience
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Stefan Schulte
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Silicon Values: The Future of Free Speech Under Surveillance Capitalism
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York, Jillian C.
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AGILE LEADERSHIP: Leadership competencies for the agile transformation
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Stefanie Puckett
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Black Internet Effect (Pocket Change Collective)
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Shavone Charles
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So You've Been Publicly Shamed
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Jon Ronson
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Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
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Aron Levin
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The Global War for Internet Governance
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Laura Denardis
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Beyond the Valley: How Innovators Around the World Are Overcoming Inequality and Creating the Technologies of Tomorrow (Mit Press)
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Ramesh Srinivasan
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Cultural Sexism: The politics of feminist rage in the #metoo era
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Heather Savigny
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The Micro-Influencer's Brand Partnership Bible: Grow Your Income, Following & Brand
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Ashleigh Warren
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Manipulated: Inside the Cyberwar to Hijack Elections and Distort the Truth
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Theresa Payton
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Academics Going Public: How to Write and Speak Beyond Academe
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Marybeth Gasman
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Internet-Marketing . (Pearson Studium - Economic BWL)
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Chaffey, Dave et al
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30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, Linkedin, and Facebook
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Martin, Gail Z. (Gail Z. Martin)
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How Everything Became War and the Military Became Everything: Tales from the Pentagon
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Rosa Brooks
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REPUTATION ECONOMICS: Why Who You Know is Worth More Than What You Have
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Joshua Klein
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Lead the Field: How to Become an Authority and Dominate Your Competition
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Witty, Adam D.
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Raw Deal: How the Uber Economy and Runaway Capitalism Are Screwing American Workers
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Steven Hill
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Viral Marketing: Get Your Audience to Do Your Marketing for You
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Winning Clients in a Wired World: Seven Strategies for Growing Your Business Using Technology and the Web
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