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Hybride Events: Zukunft und Herausforderung für Live-Kommunikation (essentials)
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Dams, Colja M.
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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
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Kreutzer, Ralf T.
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Marken- und Kommunikationsmanagement im B-to-B-Geschäft: Clever positionieren, erfolgreich kommunizieren
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Peter Masciardi
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Quick Guide Influencer Marketing: Wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen
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Frank Deges
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Augmented und Mixed Reality für Marketing, Medien und Public Relations
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Dirk Schart
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Die Storytelling-Methode: Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation
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Anja Fordon
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Unternehmenskommunikation im Zeitalter der digitalen Transformation: Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen
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Bodo Kirf
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Affiliate Marketing für Anfänger: Wie Sie mit Affiliate Marketing ein passives Einkommen aufbauen und finanziell unabhängig werden. Der einfachste Weg Online Geld zu verdienen anschaulich erklärt.
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Tom Sommer
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Social Media für Journalisten: Redaktionell arbeiten mit Facebook, Twitter & Co (Journalistische Praxis)
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Stefan Primbs
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Methodisches Content Marketing: Erfolgreich durch systematisches Vorgehen, integriertes Arbeiten und klare ROI-Orientierung
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Gerrit Grunert
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Recherchieren: klassisch - online - crossmedial (Journalistische Praxis)
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Markus Kaiser
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Native Advertising: Digitale Werbung mit neuen Formaten
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Coskun Tuna
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Praxisratgeber Video-Marketing: Strategie, Produktion, Tools, Verbreitung
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Jörg Pattiss
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Quick Guide Pressearbeit für kleine und mittelständische Unternehmen: Wie Sie Medien professionell und wirksam für sich gewinnen
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Nina Claudy
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Enterprise Wikis: Die erfolgreiche Einführung und Nutzung von Wikis in Unternehmen
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Martin Seibert
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Storytelling: Geschichten für das Marketing und die PR-Arbeit entwickeln
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Cossart, Edgar von
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Kommunizieren in der Krise: Nachhaltige PR-Werkzeuge für schwierige Zeiten
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Lorenz Steinke
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Das Wichtigste zuerst: Meldungen schreiben in Zeiten von Twitter, Fake News und Roboter-Journalismus
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Stephan Köhnlein
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Alles, was Sie über Media wissen wollen: . . .und bisher nie zu fragen wagten
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Matthias Süßlin
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FRANZIS Chatbots: Einführung in die Zukunft von Marketing, PR und CRM
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Alexander Hoffmann
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PR-Kampagnen (PR Praxis)
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Ralf Spiller
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PR im Social Web
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Marie-Christine Schindler
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Kommunikation in der digitalen Transformation
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Egbert Deekeling
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Unternehmenskommunikation im Zeitalter der digitalen Transformation: Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen
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Bodo Kirf
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Smart David vs Digital Goliath: Wie Sie mit intelligenter Suchmaschinenoptimierung die Großen schlagen
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Vincent Sünderhauf
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Web oder stirb!: Erfolgreiche Unternehmenskommunikation in Zeiten des digitalen Wandels (Haufe Fachbuch)
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Kerstin Hoffmann
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Der erfolgreiche Webdesigner: Der Praxisleitfaden für Selbstständige
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Nils Pooker
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Deutschlands führende Agenturen: Das Workbook zur richtigen Agenturauswahl 2024 – inklusive Gold-Effie-Cases
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GWA
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Dein Turbo in die neue Medienwelt: 111 Tipps und Tricks für Instagram, Facebook, Twitter, YouTube & Co.
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Laura Kerling
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Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0 (essentials)
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Jan Lies
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