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Business & Career
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Controlling
Marketing controlling
Marketing controlling
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Handbuch Marketing-Controlling
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Zerres, Michael P.
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Erfolgreich steuern mit Market Intelligence: Marktentscheidungen fundiert treffen
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Jürgen Weber
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Gabler Wirtschafts Lexikon
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Katrin Alisch
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Suchmaschinen-Marketing: Konzepte, Umsetzung und Controlling für SEO und SEM
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Yvonne Bischopinck
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Marketing-Controlling: Systeme und Methoden für mehr Markt- und Unternehmenserfolg
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Jörg Link
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Kundencontrolling. Erfolgreiche Steuerung der Kundenbeziehung
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Andreas Preißner
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Strategisches Vertriebscontrolling: Customer Relationship Marketing and Data Mining
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Jörg Becker
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Handbuch Marketing-Controlling
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Zerres, Michael P.
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Marketing
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Weis, Hans Chr.
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Marketing-Controlling-Kompetenz. Grundwissen marktorientierter Unternehmenssteuerung
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Werner Pepels
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