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Vertriebsmanagement: Organisation - Planung - Controlling - Support
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Sönke Albers
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Praxiswissen BWL: Crashkurs für Führungskräfte und Quereinsteiger
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Helmut Geyer
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Logistik- und Supply-Chain-Controlling
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Jürgen Weber
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Strategische Vertriebssteuerung. Instrumente zur Absatzförderung und Kundenbindung
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Harald Ackerschott
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Handbuch Vertriebsmanagement: Vertriebsstrategie, Distribution und Kundenmanagement. Mitarbeitersuche, Motivation und Förderung. Profitsteigerung, ... und Controlling. Checklisten und Handbücher
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Erich-Norbert Detroy
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Was man nicht messen kann, ...: ... kann man nicht kontrollieren. (mitp Business)
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Tom DeMarco
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Gabler Wirtschaftslexikon - Taschenbuchausgabe: Die ganze Welt der Wirtschaft: Betriebswirtschaft, Volkswirtschaft, Recht und Steuern: 8 Bde.
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Katrin Alisch
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BWL kompakt und verständlich: Für IT-Professionals, praktisch tätige Ingenieure und alle Fach- und Führungskräfte ohne BWL-Studium
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Notger Carl
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Marketingcontrolling: Sicherstellen von Marketingeffektivität und -effizienz (Kohlhammer Edition Marketing)
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Sven Reinecke
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Professionelles Controlling in Marketing und Vertrieb: Ein integrierter Ansatz Mit Kennzahlen und Checklisten
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Günter Hofbauer
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Web Analytics & Webcontrolling (Edition TDWI): Webbasierte Business Intelligence zur Erfolgssicherung
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Andreas Meier
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Marketing. Mit Übungsaufgaben und Lösungen
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Max Otte
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Controllinginstrumente von A - Z: Die wichtigsten Werkzeuge zur Unternehmenssteuerung. Einsetzbar in allen Bereichen: Einkauf, Produktion, Marketing, Verkauf und Personalwesen
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Vollmuth, Hilmar J.
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Kundenbindung und Kundenwert.
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Manfred Krafft
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Marketing im Mittelstand: Anforderungen, Strategien, Maßnahmen
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Clemens Renker
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Handbuch Marketingcontrolling: Effektivität und Effizienz einer marktorientierten Unternehmensführung
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Sven Reinecke
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Preiscontrolling: Der Weg zu einem besseren Preismanagement (Advanced Controlling)
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Jürgen Weber
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Kompakt-Training Marketing
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Weis, Hans Christian
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BWL kompakt - die 100 wichtigsten Fakten
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Helmut Geyer
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Vertriebscontrolling: So steuern Sie Absatz, Umsatz und Gewinn
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Mario Pufahl
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Lexikon der Betriebswirtschaft
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Wolfgang Lück
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Einführung in das internationale Management. Internationalisierung und Globalisierung. Internationale Unternehmensführung. Interkulturelle Kommunikation
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Harald Meier
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Spitzenleistungen im Key-Account-Management. Das St. Galler KAM-Konzept (mi-Fachverlage bei Redline)
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Christian Belz
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Marketing-Controlling
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Harald Ehrmann
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Event & Marketing 3: Konzepte - Beispiele - Trends
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Michael Hosang
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Marketing-Controlling: Systeme und Methoden für mehr Markt- und Unternehmenserfolg
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Jörg Link
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Logistik- und Supply-Chain-Controlling
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Jürgen Weber
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Handbuch Database Marketing
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Jörg Link
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Reduziert auf mehr Markterfolg: Visionen und Strategien einfach genial umsetzen
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Achim Kelbel
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Marketing im Mittelstand: Anforderungen, Strategien, Maßnahmen
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Clemens Renker
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