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Der Marketingplan: Zielsetzung entwickeln. Strategische und konzeptionelle Stellgrößen festlegen. Mit Checklisten und Formularen
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Handbuch der Betriebswirtschaft.: Das moderne Wissen über Konzept und erfolgreiche Steuerung von Einzelwirtschaften. 2 Teilbände.
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Lexikon Qualitätsmanagement
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