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Mikroökonomie. Eine spieltheoretisch- und anwendungsorientierte Einführung
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Konsumentenforschung: Gewidmet Prof. Dr. Werner Kroeber-Riel zum 60. Geburtstag
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Preistafel I
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Konsumentenbeobachtung am Point of Sale. Ein Beobachtungsverfahren zur Erfassung des emotionalen Kaufverhaltens
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