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Digital Business Leadership: Digitale Transformation - Geschäftsmodell-Innovation - agile Organisation - Change-Management
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Praxisorientiertes Online-Marketing: Konzepte - Instrumente - Checklisten
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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
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Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition)
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Konzepte und Instrumente des Dialog-Marketings (essentials)
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