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Marketing: Eine Einführung auf der Grundlage von Case Studies (Springer-Lehrbuch)
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Gianfranco Walsh
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Marketingübungsbuch: Aufgaben und Lösungen
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Gianfranco Walsh
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Das Management von Unternehmensreputation: Grundlagen, Messung und Gestaltungsperspektiven am Beispiel von Unternehmen des liberalisierten Gasmarkts (Berichte aus der Betriebswirtschaft)
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Gianfranco Walsh
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