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Qualitätsmanagement für Dienstleistungen: Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden
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Kommunikationspolitik: Systematischer Einsatz der Kommunikation für Unternehmen
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Dienstleistungen 4.0: Konzepte - Methoden - Instrumente. Band 1. Forum Dienstleistungsmanagement
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Rechtliche Gestaltung des Sponsoring, Bd.1, Allgemeiner Teil
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Einsatz von Social Media für das Dienstleistungsmanagement (essentials)
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Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM
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Handelsmarken
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Qualitätsmanagement für Dienstleistungen. Grundlagen, Konzepte, Methoden
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Service Value als Werttreiber: Konzepte, Messung und Steuerung Forum Dienstleistungsmanagement
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