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Zone to Win: Organizing to Compete in an Age of Disruption
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Moore, Geoffrey A.
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Zone to Win: Organizing to Compete in an Age of Disruption
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Moore, Geoffrey A.
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers: Marketing and Selling Smart Products to Apprehensive Customers
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