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Global Marketing
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Kate Gillespie
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Emarketing Strategies for the Complex Sale
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Ardath Albee
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Selling and Sales Management
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David Jobber
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Strategic Brand Management
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Keller, Kevin Lane
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Harvard Business Review on Pricing
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Harvard Business School Publishing
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Zara and her Sisters: The Story of the World's Largest Clothing Retailer
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E. Badía
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Luxury China: Market Opportunities and Potential
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Michel Chevalier
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Who Dares Sells: The Ultimate Guide to Selling Anything to Anyone
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Patrick Ellis
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Ten Deadly Marketing Sins: Signs and Solutions
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Philip Kotler
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Discover Your Sales Strengths: How the World's Greatest Salespeople Develop Winning Careers
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Benson Smith
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The Decentralized Energy Revolution: Business Strategies for a New Paradigm
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C. Burger
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Cold Calling Techniques: That Really Work
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Stephan Schiffman
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Managing for Sales Results: A Fast-Action Guide to Finding, Coaching and Leading Salespeople
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Ron Marks
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
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Miller, Robert B.
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Marketing for Hospitality and Tourism
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Philip Kotler
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Marketing management
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Philip Kotler
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New Conceptual Selling: The Most Effective and Proven Method for One-to-one Sales Planning (Miller Heiman Series)
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Miller, Robert B.
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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
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Jack Mitchell
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Graphis Paper Promotions
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Pedersen, B. Martin
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How to Master the Art of Selling
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Tom Hopkins
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Life's A Pitch: What the World's Best Sales People Can Teach Us All
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Broughton, Philip Delves
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Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches
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Hayden, C. J.
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Value-Added Selling: How to Sell More Profitably, Confidently and Professionally by Competing on Value, Not Price
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Tom Reilly
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Salesforce.com for Dummies
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Liz Kao
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Le Merchandising (Fonctions de l'entreprise)
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Jean-Emile Masson
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Beyond Traditional Marketing: Innovations in Marketing Practice (Imd Executive Development Series)
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Kamran Kashani
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The Sales Leaders Playbook: Stop Managin: Start Coaching. How to Build Winning Teams: Stop Managing, Start Coaching
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Nathan Jamail
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Kellogg on Marketing: The Kellogg Marketing Faculty Northwestern University
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Dawn Iacobucci
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Brand Spirit: How Cause Related Marketing Builds Brands (Business)
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Hamish Pringle
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SERVICES MARKETING
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Valerie Zeithaml
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