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Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
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Adele Revella
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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Mark Joyner
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The Ten Principles Behind Great Customer Experiences (Financial Times)
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Matthew Watkinson
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Selling to Big Companies
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Jill Konrath
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Marketing-Management
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Philip Kotler
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Life's A Pitch: What the World's Best Sales People Can Teach Us All
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Broughton, Philip Delves
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Hope is Not a Strategy: The 6 Keys to Winning the Complex Sale
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Rick Page
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Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
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Jeff Thull
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Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials)
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Mackay, Harvey B.
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Chaos Monkeys: Inside the Silicon Valley money machine
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Antonio Garcia Martinez
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Brand Leadership
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David Aaker
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Major Account Sales Strategy
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Neil Rackham
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Insight Selling: Surprising Research on What Sales Winners Do Differently
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Mike Schultz
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Rain Making: Attract New Clients No Matter What Your Field
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Ford Harding
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Valueselling: Driving Up Sales One Conversation at a Time
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Julie Thomas
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Audio Branding: Using Sound to Build Your Brand
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Laurence Minsky
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The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them
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David Mattson
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Conversations That Win the Complex Sale: Using POWER MESSAGING to Create More Opportunities, Differentiate Your Solutions, and Close More Deals
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Erik Peterson
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You, Inc.: The Art of Selling Yourself: (Warner Business)
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Harry Beckwith
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Social Selling: Techniques to Influence Buyers and Changemakers
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Tim Hughes
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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Brent Adamson
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Customer Experience For Dummies
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Roy Barnes
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Secrets of Closing the Sale
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Zig Ziglar
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Marketing Management
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Philip Kotler
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Selling the Dream: Sales as Evangelism
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Guy Kawasaki
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CustomerCentric Selling, Second Edition
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Bosworth, Michael T.
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Principles and Practice of Marketing
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David Jobber
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The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
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Erik Peterson
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The Sell: The Secrets of Selling Anything to Anyone
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Fredrik Eklund
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