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SERVICES MARKETING
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Valerie Zeithaml
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Strategic Marketing
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Cravens
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Principles and Practice of Marketing
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David Jobber
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Marketing: An Introduction
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Gary Armstrong
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Selling (Essential Managers)
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DK
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The Secrets of Selling: How to Win in Any Sales Situation
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Geoff King
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Leapfrogging the Competition: Five Giant Steps to Market Leadership
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Oren Harari
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The Obvious
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Bill Walsh
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Kellogg on Marketing: The Kellogg Marketing Faculty Northwestern University
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Dawn Iacobucci
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Brand Spirit: How Cause Related Marketing Builds Brands (Business)
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Hamish Pringle
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MBA in a Book: Fundamental Principles of Business, Sales, and Leadership
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Mark Earls
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Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition
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International Marketing
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Cateora, Philip R.
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Zero to One Million: How I Built a Company to $1 Million in Sales... and How You Can, Too: How to Drive a Company to $1,000,000 in Sales
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Allis, Ryan P.
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Management of a Sales Force (McGraw-Hill/Irwin Series in Marketing)
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Spiro, Rosann L.
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Selling and Sales Management
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Cold Calling Techniques That Really Work
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Stephan Schiffman
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The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and
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Shannon Belew
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Competing on Value
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Mack Hanan
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Market-Based Management
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Roger Best
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Making the Technical Sale: Real World Training for the Successful Sales Consultant (Miscellaneous)
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Milbery, James F.
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Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status (Key Account Management: Tools & Techniques for Achieving Profitable)
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Peter Cheverton
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Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!
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Rumbauskas, Frank J.
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Dictionary of Retailing and Merchandising: An Authorative Reference to Buying Merchandising and Visual Display, Retail Advertising (National Retail Federation)
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Rosenberg, Jerry M.
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Marketing Management in China
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Philip Kotler
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Marketing des services
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Divers
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Marketing Strategy
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Orville Walker
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Global Marketing: Foreign Entry, Local Marketing and Global Management
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Johny Johansson
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The Team Selling Solution: Creating and Managing Teams That Win the Complex Sale
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Steve Waterhouse
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