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Marketing Strategy
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Orville Walker
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Global Marketing: Foreign Entry, Local Marketing and Global Management
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The Team Selling Solution: Creating and Managing Teams That Win the Complex Sale
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Marketing Management in the 21st Century
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Capon, Professor Noel
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Flicks & Clicks: How to Create Websites and Catalogues That Sell More
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Superfandom: How Our Obsessions Are Changing How We Buy and Who We Are
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Let's Get Real
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The Definitive Guide to Getting Your Budget Approved!: Measure Intangibles to Calculate Your ROI Business Case
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Convention Sales and Services [Seventh Edition]
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Strategic Management Accounting: Published in Association with the Chartered Institute of Management Accountants
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