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The Fall of Advertising and the Rise of PR
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Al Ries
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Public Relations For Dummies
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Eric Yaverbaum
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Pr!: A Social History of Spin
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Ewen
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Reputation: Realizing Value from the Corporate Image
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Fombrun
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PR 2.0: New Media, New Tools, New Audiences
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Deirdre Breakenridge
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Primer of Public Relations Research
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Stacks, Don W.
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Teach Yourself PR (Teach Yourself - General)
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Angela Murray
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