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Malhotra, Naresh K.
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Marketing Research: An Applied Approach
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Malhotra, Naresh K.
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Why We Buy: The Science Of Shopping
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Paco Underhill
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The Wallet Allocation Rule: Winning the Battle for Share
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Keiningham, Timothy L.
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Habit: The 95% of Behavior Marketers Ignore
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Neale Martin
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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Pamela Danziger
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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Capstone Trade)
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Paul Wiefels
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing [With CDROM]
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Bryan Eisenberg
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The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
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Ray Poynter
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Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
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Martin Lindstrom
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Don't Think Pink
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Lisa Johnson
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The Stuff You Can't Bottle: Advertising for the Global Youth Market
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King Adz
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Consumer Behavior, International Edition (Fifth Edition)
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Hoyer, Wayne D.
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The Smart Organization: Creating Value Through Strategic R&D
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David Matheson
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When Ads Work: New Proof That Advertising Triggers Sales
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Jones, John Philip
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Consumer Psychology for Marketing
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Gordon Foxall
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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
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Lorrie Thomas
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets: Unlocking Brand Potential Across Countries, Cultures and Markets
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Sicco VAN GELDER
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Farris, Paul W.
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Creating Powerful Brands in Consumer, Service and Industrial Markets
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Leslie de Chernatony
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Marketing Research with IBM® SPSS Statistics
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Karine Charry
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AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
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Peter Gentsch
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Contagious
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Jonah Berger
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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
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Dan Siroker
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Consumer Behaviour. A European Perspective
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Michael Solomon
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How Cool Brands Stay Hot: Branding to Generation Y
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Mattias Behrer
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Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
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Malcolm Frank
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Consumer Behavior: Building Marketing Strategy
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Hawkins, Del I.
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Treasure Hunt: Inside the Mind of the New Consumer: Shopping Habits of the New Global Consumer
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Silverstein, Michael J.
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Focus: The Future of Your Company Depends on It
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Al Ries
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Marketing Research With SAS Enterprise Guide
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Kristof Coussement
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