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Consumer Behavior and Marketing Strategy (Irwin Series in Marketing)
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Peter, J. Paul
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Marketing Research: An Integrated Approach
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Wilson, Alan M.
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Upside: Profiting from the Profound Demographic Shifts Ahead
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Kenneth Gronbach
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Practical Marketing Research
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Pope, Jeffrey L.
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Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman
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Mary Brown
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Family Business: Key Issues (A Family Business Publication)
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D. Kenyon-Rouvinez
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Marketing Greatest Hits
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Kevin Duncan
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Management of the Fuzzy Front End of Innovation
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Oliver Gassmann
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Estrategias y marketing de museos (Ariel Arte y Patrimonio)
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Neil Kotler
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
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L. Flores
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Children: Consumption, Advertising and Media
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Flemming Hansen
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Collaborative Research Design: Working with Business for Meaningful Findings
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Freytag, Per Vagn
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