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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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Marti Barletta
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Invisible Influence: The Hidden Forces that Shape Behavior
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Jonah Berger
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Authenticity: What Consumers Really Want
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Gilmore, James H.
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The End of Marketing as We Know It
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Sergio Zyman
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Marc Gobe
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Wired to Care: How Companies Prosper When They Create Widespread Empathy
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Dev Patnaik
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Can't Buy My Love: How Advertising Changes the Way We Think and Feel
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Jean Kilbourne
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers
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Gerald Zaltman
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Trend Forecasters Handbook
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Raymond Martin
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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T. Calkins
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Marketing Research: An Applied Orientation
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Malhotra, Naresh K.
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Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today): The Commercialised Child and the New Consumer Culture
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Schor, Juliet B.
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Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)
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Erik Mooi
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Marketing Research: An applied approach
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Malhotra, Naresh K.
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Hello, My Name Is Awesome: How to Create Brand Names That Stick
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Alexandra Watkins
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Outside Insight: Navigating a World Drowning in Data
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Jorn Lyseggen
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Pamela Danziger
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Marketing Research: Tools and Techniques
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Nigel Bradley
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Market Segmentation: How to do it, how to Profit from it
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Malcolm McDonald
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Netnography: Redefined
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Robert Kozinets
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The Lovemarks Effect: Mystery, Sensuality and Intimacy at Work
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Kevin Roberts
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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
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Farris, Paul W.
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Outside Insight: Navigating a World Drowning in Data
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Jorn Lyseggen
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Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
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Nick Burcher
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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
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Betty Adamou
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Marketing Research: An Applied Approach
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Malhotra, Naresh K.
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Why We Buy: The Science Of Shopping
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Paco Underhill
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Habit: The 95% of Behavior Marketers Ignore
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Neale Martin
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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Pamela Danziger
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The Chasm Companion: A Field Guide to Crossing the Chasm and Inside the Tornado (Capstone Trade)
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Paul Wiefels
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